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Advertising 4/27/09
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Director of Media Analytics
One Touch Intelligence
Denver Tech Center
One Touch Intelligence (OTI) is the leading provider of managed market intelligence services to companies in the communications industry. We monitor and report on competitive activities for a growing portfolio of cable television, TV programming and equipment companies. Our services include consultative managed competitive intelligence, media analytics and reporting, and the subscription-based ONETRAK market intelligence service.
Reporting to the SVP, Media Analytics, the Director of Media Analytics is responsible for production and review of weekly, monthly and quarterly media intelligence service deliverables including analysis of advertising campaigns, promotional summary reports, advertising spend and share of voice analysis, and other qualitative and quantitative research reports.
This position is responsible for the effective acquisition of advertising units, occurrence, and spend data from an extensive network of partner databases, scrubbing and cleansing of data, and assembly of weekly, monthly and quarterly analytical reports. The Director of Media Analytics will also interact with key clients to help interpret data as needed.
As a key position within OTI's operations team, this role interfaces daily with internal and third-party analysts, OTI operations staff, and a variety of key client contacts.
RESPONSIBILITIES:
Media alerts management: provide rapid notification of new creative, product or price related media activities to primary contacts within client companies and the publishing of associated alerts onto client portals.
Report production: development of weekly, monthly and quarterly client reports including competitive campaign analyses, promotional summary reports, share of voice reports, and advertising spend reports.
Media Intelligence Provider (MIP) relations: periodic interfacing with MIP account representatives (TNS, Competitrack, Comperemedia, VMS) to ensure effective and efficient integration and coordination with OTI deliverables.
Data acquisition and scrubbing: interaction with MIP databases and systems to mine and cleanse relevant advertising occurrence and expenditure data for downstream use in the production of client deliverables.
Process and workflow management: ensure that media management and analytics workflow is optimized and provide feedback and recommendations, as needed, for operational and product enhancements.
Operational support: perform other duties and assignments as required.
QUALIFICATIONS:
A Bachelors degree in business, communications, or related field. MBA or equivalent is preferred.
5+ years experience working in a media management roles with advertising agency; buying, scheduling, and analyzing effectiveness of advertising campaigns.
Strong knowledge of the telecom, cable/satellite TV, telephone, and wireless business sectors is a plus.
Work related experience involving media analytics projects is preferred.
Work related experience involving use of TNS advertising & media tools is preferred.
Strong quantitative analysis skills and high proficiency with all Microsoft Office applications.
Excellent writing, editing and proofreading skills.
Ability to communicate professionally with a variety of clients.
A commitment to self-sufficiency and the ability to work as part of a team.
Intellectual curiosity, innovation, high standards, adherence to deadlines.
Ability to work within tight and often-changing deadlines.
Strong organizational and project management skills.
Industry: Other
Hiring Level: Senior
Salary: TBD
Job Posting Date: 04/23/2008
Application Deadline: 06/01/2008
Please submit a cover letter with salary expectations and a resume to: robertt@onetouchintelligence.com
http://www.onetouchintelligence.com
Please mention that you saw this on Andrew Hudson's Jobs List.
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Advertising 4/20/09
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Marketing Communication (MarCom) Specialist
Thermo Fisher Scientific
The Marketing Communication (MarCom) Specialist is responsible for the execution of marketing communications projects for the Genomics Businesses of Thermo Fisher Scientific. This position is heavily focused on the design of various materials and requires applied experience for designing packaging, brochures, advertising, scientific materials, magazines and other marketing material using company brand-approved guidelines.
The MarCom Specialist will also participate with the Product Management and Product Marketing Teams in developing plans for product promotion in support of marketing objectives for multiple new and existing integrated campaigns.
Duties and Responsibilities:
· Creation, layout, proof and design of marketing materials, including direct marketing activities (direct/email)
· With Marketing Management, develop and ensure maintenance of corporate design following brand guidelines and trademark standards
· Maintain vendor relationships: Obtain pricing and negotiate volume discounts for projects, submit and proof files/artwork and facilitate vendor payment
· Layout, design and printing of scientific posters
· Maintain and update web content
· Creation of additional design projects as needed
· Creation and maintenance of Advertising and ad submissions
· Support the execution of product launch campaigns, including but not limited to:
o Promotional campaign planning and execution
o Development of sales training materials
· Maintain and communicate branding and usage guidelines to all departments and ensure compliance thereof
· Assist in creating annual marketing budget and maintain budget
Minimum Qualifications/Requirements:
· Must be a skilled visual and verbal communicator with strong conceptual and design skills
· Must be tuned into detail and produce tight, clean accurate print files
· Excellent time management and organizational skills
· Excellent verbal and written communications skills
· Excellent grammar, editing and proofing skills
· Ability to perform a wide variety of tasks efficiently
· Professional demeanor; ability to work well with others
· Strong personal initiative and ability to work independently
Non-Negotiable Hiring Criteria:
· Bachelor's degree (or comparable experience / professional diploma) in marketing, communications, art or graphic design, or related field
· 3-5 years as a graphic designer, MarCom Specialist or similar role
· Thorough knowledge of graphic software; InDesign, Illustrator, Photoshop, Flash and Dreamweaver
· Knowledge of all MS Office applications required
Additional Information:
· Applicants must present portfolio
Click here to apply
Please mention that you saw this on Andrew Hudson's Jobs List.
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Advertising 4/6/09
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Account Supervisor
Cactus
Denver
Do you know an Account Sup who can handle moving in with the client?
We're looking for an independent contractor who's a proven leader to work out of our client's office for 6-12 months, maybe more who knows. If strategy, research, follow-up, translating problems into possibilities, creating actionable consensus and exceptional articulation of both the written and spoken word are your forte, Cactus <http://www.sharpideas.com/> may have a track for you.
Here's the quick snap shot:
+ Exceptional marketing account person
+ 8-10 years advertising/marketing experience
+ Healthcare/hospital client-side experience a must
+ CRM experience a plus
You've got to have solid, upwardly mobile experience — and the ability to serve and protect the STRATEGY and CREATIVE while making things happen and making people happy.
Industry: Agency
Hiring Level: Mid
Salary: TBD
While a good resume, relevant experience and strong references are important, we require that you have an impressive portfolio and creative work samples to be considered for a position with us.
If you're interested, send your resume to 303.455.0408 (fax) or careers@sharpideas.com with "account team" in the subject line.
http://blog.sharpideas.com
Please mention that you saw this on Andrew Hudson's Jobs List.
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