Summary

The External Affairs Specialist is responsible for executing on-the-ground community engagement, financial literacy programming, grassroots activations, and public relations initiatives. This role serves as the primary implementer and data collector for External Affairs programs, supporting strategic decision-making through accurate execution and reporting

Description

Why Westerra?

At Westerra Credit Union, we believe You Can Do Money. It is more than just a phrase. It is a mindset that shapes how we empower each other and our members to take control, grow, and thrive financially. Our culture is built on beliefs that guide how we show up every day. We focus on being member–obsessed, radically transparent, relentlessly collaborative, and always learning in motion. These are not just words. They are the heart of everything we do. Inspired by our vision to Out-Love Every Bank in Colorado, we bring genuine care and dedication to every member interaction. Our mission to teach, guide, and ignite members to own their financial future drives us to create meaningful, personal connections.

This mission comes alive through our MX Code, which encourages us to anticipate needs, listen deeply with both heart and head, find the best total solution, mark the moment, and truly own the impact we make. This is how we translate our strategy into experiences that matter. When you join Westerra, you become part of a vibrant community where innovation, openness, and collaboration are not just ideals; they are daily practices. Everyone is invited to bring their authentic selves, curiosity, and passion to the table. Together, we learn, grow, and thrive, committed to making a real difference for our members and one another. Because at Westerra, we do not just talk about money, we believe you can do money.

What is the role?

What will be expected of me?

Execute financial literacy programs, including classroom delivery, adult workshops, and targeted community outreach
Plan, coordinate, and execute logistics for experiential activations, volunteer swarms, and community events
Serve as the central data collector for External Affairs initiatives, including surveys, attendance tracking, volunteer hours, and PR metrics
Draft and support day-to-day public relations content such as press releases, media advisories, and internal communications
Support execution of social media and influencer initiatives in partnership with the Marketing team
Track and report on municipal, state, and federal policy developments relevant to External Affairs
Maintain accurate records and deliver raw data and draft materials for manager review
Other duties as assigned

Will I have Direct Reports? No

What am I bringing?

Experience/Education:

Minimum of 2 years of professional experience in community outreach, public engagement, public relations, event coordination, education, or program implementation

Skills and Abilities:

Demonstrated ability to plan and support events, coordinate logistics, and execute on-the-ground activities
Clear, professional verbal and written communication capabilities
High attention to detail with effective organizational, data tracking, and time management skills
Accountable for completing assigned tasks and projects with guidance and supervision
Applies sound judgment within established procedures and with supervisory support
Learns quickly and effectively applies new information on the job
Maintains a high level of confidentiality
Supports social media execution and contributes basic content ideas as directed
Valid driver’s license and reliable transportation to travel between community and branch locations

What is the work environment like, and are there physical requirements for this role?

Combination of office-based and field-based work
Primarily works at a desk when not in the field
Regular local travel required for community events, schools, and branch activations
Ability to lift and transport materials for events (up to approximately 25 lbs)

Salary: in addition to the starting salary rate of $55,664 to $69,580, this role is also eligible for Westerra’s self-funding reward plan. This plan pays out a cash incentive annually if Westerra hits specific criteria tied to financial goals and this role has a direct impact on the outcome of those results!

What are some of our benefit offerings?

Three health plans through UMR that offer a variety of coverage options, including HSA and FSA options
Two dental plans through Delta Dental
Basic life and AD&D insurance, short-term disability and long-term disability
20+ days of paid time off (PTO) per year
Anniversary time off that consists of 1+ days of paid leave for each anniversary year (PLAY)
16 hours of volunteer time off (VTO) per year
11+ paid holidays
401(k) that includes up to 6% match
Up to 2% off the rate on a new Westerra mortgage, applicable to primary residence, second home, or investment property
2% off Auto/RV/Motorcycle Loans
Up to $5250 per year for educational reimbursement
4 weeks of paid parental leave
Mental health resources including an Employee Assistance Program (EAP)
Individualized learning and development programs