Grasslands is a journalism-minded marketing agency—meaning we actively listen and communicate, deliver on expectations, are beholden to deadlines and drive results for our clients—and we are seeking a Publicist with 2-4 years of experience (agency experience preferred) to join the team at its brand-new Denver, Colo., offices. The position has a flexible, hybrid WFH / in-office work schedule.  

Responsibilities Include: 

  • Support on creating and executing forward-thinking media relations strategies

  • Proactively pitching and obtaining top-tier exposure with business, consumer and trade media outlets

  • Maintaining relationships with key members of the media on various beats

  • Ideating and driving newsworthy story ideas / pitch angles

  • Attention to the news cycle for pitching clients on key issues in a timely manner 

  • Writing and servicing news releases and media alerts

  • Researching and maintaining media coverage reports and media lists

  • Identifying and coordinating speaking and award opportunities

  • Reporting on monthly PR activity and distributing media clips, event speaker submissions and award nominations

  • Contributing to internal planning, messaging and strategies

  • Supporting on-site event execution 

Key Requirements Include:

  • Minimum 2-4 years of public relations experience 

  • Strong knowledge of the PR field including experience in client communications, media relations, press campaign development, crisis management and execution of creative, strategic and well-thought communications plans

  • Ability to show metric-driven ROI for campaigns using Google Analytics and other data insights 

  • Self-starter with superb time management, strong internal / external communication skills and ability to prioritize projects

  • Demonstrated critical thinking and problem-solving skills

  • Ability to work independently and as part of a team 

  • Proficient in Google Docs, Muck Rack (or similar platform), Google Analytics

The ideal Publicist candidate is a forward-thinking, strategy-first PR professional who geeks out on telling meaningful stories and delivering measurable results for clients, has superior written and oral communication skills, excels at building and nurturing relationships, thrives in a fast-paced entrepreneurial environment where trying new things and thinking outside of the box is not just rewarded but required. 

Founded in 2016, Grasslands is an Indigenous-owned agency specializing in integrated marketing—including strategic public relations, thought leadership campaigns, traditional and digital marketing and digital advertising in highly regulated and emerging industries such as cannabis, technology, real estate and beyond. All full-time employees receive a full benefits package that includes: 

  • Phantom equity shares in the agency

  • 2 weeks of paid vacation (begin accruing on day 1 and increases to 3 weeks after 2 years) and sick days

  • Medical, dental and vision insurance (Grasslands covers 50% of the premium)

  • 100% employer-funded short- and long-term disability (which includes coverage for maternity-related disability)

  • Retirement plan with a company match

  • Monthly donation to a nonprofit / charitable organization of your choice, covered by the agency

  • Referral bonus for new business leads 

  • Flexible, hybrid-work schedule 

  • Professional development through continuing education and personal growth opportunities 

  • Plus, perks like: volunteer days, team-building offsites and regular events celebrating agency milestones

This position's pay range starts at: $40,000/year and scales based on experience. A one-time sign-on bonus of $1,000 will be provided as part of the compensation package.

The Grasslands team hustles hard (and plays hard too), dreams big and demands more for our clients. We’ve tactfully guided clients through launches and acquisitions, celebrations and crises, IPOs and exits, and our client criteria sets the standard for the brands with which we collaborate. The team is led by veteran journalist and Marketer of the Year Ricardo Baca. Grasslands is proud to have been awarded the prestigious Denver Business Journal 2020 Small Business Award, and the agency was also named a Top 20 Cannabis Company to Work For in 2021, by the workplace experts at Vangst. Westword magazine also named Ricardo one of Six People to Watch in Colorado Cannabis in 2021.

If this role sounds like your dream job, we’d love to hear from you. Please include a resume, cover letter (this role requires strong writing skills, so a cover letter is a must) and salary requirements with your application. Grasslands strives to be a diverse, inclusive workplace. We're committed to bringing together talented individuals with varied experiences and backgrounds. 

TO APPLY:  Please send a cover letter and resume in pdf format to with 'Publicist' in the subject line.

Grasslands is proud to be an equal-opportunity employer.

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