Requirements

– Sell the Official [Category] Partner of the Brewers Association-level sponsorships
– Administer the Sales department to ensure staff is meeting all internal and external deadlines and commitments
– Set and manage annual revenue and expense budgets
– Cooperate with internal stakeholders to ensure that Sales budgets and execution plans align with divisional and event objectives
– Coach Sales team on sales skills and tactics
– Develop a sales pipeline including a cold leads cultivation program
– Develop and manage enhanced post-event sponsorship reporting. For example, write and project manage GABF post-event report and other post-event reporting
– Lead and manage implementation and usage of internal Customer Relationship Management system (leads, selling, invoicing and fulfillment tool)
– Oversee monthly sales reporting for various divisional meetings
– Take ownership of advertising visibility kit; collaborate with Creative department to update on an ongoing basis to keep pace with best practices
– Review and update web banner ad pricing on an ongoing basis
– Manage client reporting for web banner properties
– Build and maintain relationships with all high-level advertising and sponsorship clients
– Schedule, plan and lead annual Sales team planning retreat

Skills, Knowledge and Abilities Required:

– Sales expertise, especially in a consultative, relationship-oriented environment
– Book of business/strong network preferred
– Excellent prospecting and pipeline building skills
– Strong knowledge of event-specific sponsorship sales and execution
– Strong knowledge of best practices in print and online advertising sales
– Excellent budget setting and tracking skills
– Strong ability to plan and forecast future sales environment
– Strong people-management skills
– Strong relationship building skills
– Ability to manage multiple priorities on parallel timelines
– Ability to remain professional while also enjoying some levity at the office
– Excellent verbal communication skills and poise for communicating with a variety of audiences
– Ability to independently determine communication needs of all stake-holders
– Ability to thrive in a fast-paced environment
– Ability to hit deadlines and influence project partners to do the same
– Strong organizational skills
– Computer literacy: Microsoft Office including Outlook, Google documents. Database experience preferred, specifically iMIS and Microsoft CRM
– Strong enthusiasm for craft beer with some beer knowledge
– Bachelor degree or equivalent experience

Travel Required:

– Craft Brewers Conference & BrewExpo America®
– Great American Beer Festival®
– AHA National Homebrewers Conference (Homebrew Con)
– SAVOR (SM): An American Craft Beer & Food Experience (as assigned)
– Other industry conferences, trade shows, relationship-building visits as assigned

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.

Equal Opportunity The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status.

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