Grasslands: A Journalism-Minded Agency

Grasslands is a journalism-minded agency, helping clients in a variety of industries with informed public relations, thoughtful content marketing, contextual social media, top-notch thought leadership work, impactful newsletter campaigns and compelling event execution.

But what does a qualifier like journalism-minded mean for a full-service communications firm? For the journalists and marcom professionals at Grasslands, it means using only vetted information, distributing professionally written copy, getting things right the first time, listening intently to our clients and media partners, thriving on tough deadlines and employing self-mandated ethical standards while carrying out the important work of our clients’ public relations and marketing.

Our Content Team, led by 20-year newspaper veteran Ricardo Baca, has nearly 45 years of top-level journalism experience at outlets including The Denver Post, the Chicago Sun-Times, the Rocky Mountain News, The Daily Beast and elsewhere.

Our Public Relations Team, led by 20-year New York City agency veteran Shawna McGregor, has nearly 35 years of high-level communications experience with clients including People magazine, IKEA North America, K12 Inc. and the American Wind Energy Association.

In the coming year, Grasslands plans to debut an in-house Investor Relations Team as well as a full-service Advertising Team, which will assist clients with branding, graphic design, copywriting and web / app design.

Content and community are the core of everything Grasslands does, and our speak-for-themselves bona fides and A-list clientele point to the high quality of our work.

While much of our work continues to focus on highly regulated industries like the legal cannabis space—where we proudly serve as respected thought leaders with more than 20 years of experience in the regulated market, collectively—our clients in more traditional industries find that our careful attention to detail and nuanced approach to messaging thrives in any category or discipline.