SmartWool

Our inspiration for Smartwool® came from living and playing in the mountains. We offer year-round, high-performance Merino wool-based clothing for an active life lived in unpredictable conditions. The Smartwool story started on the cold Colorado ski slopes some 20 years ago with the belief that toes didn’t have to be cold. Back then, people only saw wool as itchy, hot and scratchy. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at performance fabrics. Today, we use only the world’s best Merino wool to create smarter, more capable products. Our products help people to do more of what they love, in extraordinary comfort.