JOB DUTIES / ESSENTIAL FUNCTIONS

  • Creation, management & optimization of assigned programs.

  • Build, drive and optimize client’s marketing programs.  May include earned and paid initiatives.  

    • Paid initiatives include but are not limited to Google Ads, Bing AdCenter, Facebook Business Manager, affiliate marketing via Pepperjam or LinkShare, and other paid marketing campaigns for assigned roster of clients. 

    • Earned initiatives may include email marketing, and search engine optimization (SEO).

    • A complete knowledge of the above is not necessary upon hire, but the desire to learn each area and become fully capable to build programs and optimize them for your assigned clients, is a must.

  • Perform regular in-depth analyses of digital campaigns (ex: PPC, paid social, email).

  • Provide frequent progress reports regarding online marketing efforts and performance metrics to internal team members. Daily management and analysis of program performance, including but not limited to:

    • Budget management, bid management, ad swaps, audience building, A/B test reporting, regular optimizations to improve assigned tactics, and quality assurance (QA) of optimizations.

    • Proactively present account optimization recommendations to Digital Strategists and Directors

    • Tell the story, to your internal team, behind your clients’ KPIs; confidently interpret trends and make recommendations based on their ROI, CPA, CPC, CTR and ROAS goals, or unique KPIs that might exist by client.

  • Create and evaluate internal and client-facing performance reports.

  • Proactively come up with, and collaborate with your team to formulate ideas that are tailored to each client’s goals.

  • Listening and participating in internal strategy planning for all assigned clients.

  • Stay up-to-date on and monitor industry trends, and communicate these learnings with the internal team regularly.

  • Utilize Revel’s project management toolset and communication with your manager, to self manage. priorities of tasks, and flag any foreseeable deadline conflicts and to communicate with your internal team the status of assignments.

  • Support Revel’s culture through living the values, and participation in initiatives focused on Revel’s growth.

 

QUALIFICATIONS 

  • Bachelor’s degree

  • 1-3 years of previous applicable experience

  • Quantitative analytical skills and aptitude

  • Excellent Excel skills

  • Strong software skills including in-depth knowledge of Google Suite (Gmail, GDocs, etc) and Microsoft Office applications (Word, PowerPoint, etc)

  • Experience with Google Ads, Bing network, and Facebook Business Manager (Facebook / Instagram)

  • Excellent interpersonal skills, including strong written and verbal communication skills

  • Aptitude and desire to learn quickly when facing new problems, relentless learner, open to change

  • Ability to handle multiple assignments with effective resolution of conflicting priorities

  • Action oriented, enjoys working hard and facing new challenges

  • High comfort level using the internet as a research and/or shopping tool

  • Self starter who seizes opportunity

  • Experience or know how with any of the following is a plus:

    • Project management tool (ie Asana or similar)

    • Display program management

    • Affiliate or Email Solutions Provider (i.e. Mailchimp)

    • Familiarity with Search Engine Optimization; hands-on SEO experience

    • Google AdWords and Google Analytics certifications

    • Feed management

 

REVEL VALUES

  • Carpe Diem
    Revel is a team of go-getters and doers, who possess the ability to work individually and as a team. We greet everyday with intent and purpose.

  • Humor in the Everyday
    Revel is serious, but our team is lighthearted. We enjoy working together and laughing as a team.

  • Partnership with Our Clients
    Revel aims to bring exemplary service and straightforward consult to our clients, working as an extension of your team as an honest and unbiased partner. We’re in it for the long haul.

  • Respect & Openness
    Revel believes in cultivating respect, with each other and with our partners. We believe in integrity, responsibility, accountability, and professionalism.

  • Courage
    Revel is courageous and curious at our core. We step outside the comfort zone because we have a desire to learn and grow, for ourselves, for each other, and for our partners.

  • Insights into Data
    Revel is passionate about the “why.” We provide realistic and smart ideas and deliver actionable insights and recommendations based on strategic investigation and analysis.

Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Share on RedditEmail this to someonePrint this page