Essential Functions and Objectives:
– Under the direction of the DPS superintendent, this position will lead and align strategic communications across the district. Plan, organize and direct the operations and activities of the Communications function, including internal communications, media relations, social media, DPS external and internal websites, marketing, strategic communications and multicultural language services in order to serve the DPS community by providing thorough information on our schools and making it easy for families and community members to get information about DPS schools and programs and be involved in our children’s education.
– Serve as chief communication strategist, with a special emphasis on DPS initiatives, goals and priorities.
– Lead a team of about 30 professionals across all aspects of media, crisis communications, internal communications, translations and interpretations, web design and digital communications, and district and school marketing.
– Manage the leadership team’s public communications and the district’s brand through a well-developed internal communications, crisis communications and marketing plan and strategy.
– Develop and manage an operating budget that supports the goals of the office.
– Create a strong, vision-focused communications team; including recruitment, motivation, leadership and evaluation of the Communications team and its people.
– Refine ability of communications team to work in a deeply cross-functional capacity – where team supports key message development and activities in different schools and departments and insures alignment of messages across team DPS.
– Leads the vision and management of the district’s internal-communications efforts, which include keeping all members of Team DPS updated on our goals and priorities and fostering awareness of and connection to the DPS Shared Vision and Shared Core Values
– Leads the vision and management of the www.dpsk12.org website and The Commons—the DPS Intranet
– Leads the vision and management of the Office of Multicultural Language Services, which serves families with a native language other than English.
– Directs all facets of media relations, including responding to daily media inquiries and Colorado Open Records Act requests. Establishes and maintains a close working relationship with newspaper, radio and television news media groups as well as social networking avenues, to ensure balanced, accurate coverage of district.
– Support schools and departments with media relations and marketing support.
– Coordinate crisis communications during emergencies, working closely with others in the district’s incident command structure to disseminate accurate information in a timely fashion.
Education and Licensure Requirements:
– Bachelor’s degree or related experience required.
– Ten (10) years of accomplished strategic communications experience of increasing scope required, preferably with some experience at a public agency or with a large, complex organization.
– Proven experience as a leader in communicating with a diverse community.
– Experience in leading and managing a team of communications professionals
– Experience working proactively with media, establishing influential productive working relationships.
– Experience functioning successfully as a communications strategist and spokesperson in a politically charged environment.
– Fiscal accountability and budget management experience.
– Valid Colorado Driver’s License, appropriate insurance coverage and acceptable driving record for the past three years.
Knowledge, Experience & Other Qualifications:
Mindsets & Habits
– Demonstrated ability to achieve sustainable results in a complex, dynamic and results-oriented organization where ability to work cross-functionally is critical.
– Highly proficient at establishing strong partnerships across organizations and developing powerful messages for different constituencies – including parents, staff and community members.
– Outstanding analytical, interpersonal and written and oral communication skills in positions requiring communication with a broad and diverse audience.
– Ability to become conversant quickly in DPS’s work and to communicate with experts.
– Outstanding leadership and managerial skills. This includes experience hiring, developing and retaining diverse, high-performing, professional team(s) and managing a multi-layer organization.
– Demonstrate success working on issue-based communications and/or policy advocacy through messaging, positioning, media and communications strategy, journalism, branding and constituent engagement.
– Demonstrate focused, flexible, creative and systemic capabilities in work and leadership style.
– Knowledge of AP style, WordPress CMS and Asana management system helpful.
About Denver Public Schools:
Denver Public Schools is committed to meeting the educational needs of every student with great schools in every neighborhood. Our goal is to provide every child in Denver with rigorous, enriching educational opportunities from preschool through high school graduation. DPS is comprised of nearly 200 schools including traditional, magnet, charter and alternative pathways schools, with an enrollment of more than 90,000 students.
Under the leadership of Superintendent Tom Boasberg and guided by the tenets of The Denver Plan, DPS has become the fastest-growing school district in the country in terms of enrollment and the fastest-growing large school district in the state in terms of student academic growth. Learn more at dpsk12.org.
Denver Public Schools is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, age, disability, or any other status protected by law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.
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