Communications and Marketing Manager

Summary

Description

The Town of Johnstown is looking for an innovative and enthusiastic Communications and Marketing Manager to develop and advance creative, high-impact communication and marketing strategy and operation.  This position will serve as a member of the leadership team, advancing the Town’s strategic vision and promoting the quality of life of our community and within our organization through creative, strategic, and thoughtful communications.

JOB SUMMARY:

The Communications and Marketing team is responsible for developing effective messaging, communication, and marketing strategies. The Communications and Marketing Manager will develop, or oversee the development of communications and marketing collateral, including news releases, fact sheets, brochures, online publications, videos, newsletters, social media posts and web content; advise Town Staff on communication strategies and implementation methods; perform brand management, and serve as the Public Information Officer for the Town.

ESSENTIAL DUTIES / FUNCTIONS:

The following statements are illustrative of the essential functions of the job and do not include other nonessential or peripheral duties that may be required. The Town of Johnstown retains the right to modify or change the duties or essential functions of the job at any time. 

• Plans, directs, manages, supervises, and coordinates the administration and operations of the Communication Department, including developing departmental budgets, goals, and objectives.
• Develop and implement a long-term communications and marketing vision, strategy, and execution, including identification of target audiences, development of key messages, distribution on relevant channels and measurement of the results.
• Ensure high quality and consistency in communications and branding across all Town channels and platforms.
• Advise Town leadership, departments, and Town Council in the areas of public relations, marketing, public participation, crisis communications, and strategic communications.
• Drafts and reviews external messages and collateral, including press releases, quotes, newsletters, talking points, prepared remarks, social media posts, marketing collateral, website content and other communication and marketing materials.
• Serves as editorial lead in messaging and stories for the Town of Johnstown newsletters as well as in talking points, quotes, news releases and more; research and draft articles and other content on a variety of topics for distribution across all Town channels.
• Oversees the design, production, and distribution of all Town of Johnstown publications.
• Develop, or oversee the development of the Town’s digital and social media strategy, campaigns, and content to further the Town’s mission.

• Develop or oversee the development of the Town of Johnstown web content and design to ensure that it is aligned with organizational branding and messages, and that relevant information is easily accessible through efficient site navigation and functionality.
• Manage the coordination of public relations and marketing campaigns, program promotion and public engagement efforts.

• Establish and maintain good working relationships with media representatives, acts as the Town’s principal spokesperson by arranging press coverage for public events and community outreach efforts.

• Develop, implement, and monitor systems and procedures as necessary to improve and smooth operation of the communications function.
• Keep informed of developments in the fields of communications and marketing and local government.
• Create and retain effective working relationships throughout the organization and in the community. Establish and maintain an effective working relationship with department directors and other government agencies and community groups to implement Town strategies.

• Supervise department personnel by selecting and hiring new employees, coordinating training for department personnel, evaluating work performance, coaching employees, and recommending disciplinary action when necessary.

• Represent the Town in relationships with other governmental agencies and outside organizations, in addition to participation on committees, task forces and study groups as needed.
• Arranges and implements a variety of in-person outreach activities. Schedules, prepares, and conducts group presentations.

• Manage external vendors.

OTHER DUTIES AND RESPONSIBILITIES:

• Special projects as assigned.
• Performs other duties as required and/or assigned by the Town Manager or Deputy Town Manager.

EXPERIENCE AND TRAINING:

Minimum Education:  Bachelor's degree from an accredited college or university with major course work in English, Communications, Public Relations, Public administration, or closely related field is desired but not required. 

Job Requirements:  Valid Colorado Driver’s License.

Special Training or Experience:

• Strong writing skills in a variety of genres (press releases, advertising copy, digital media, etc.) essential.
• A combination of education and experience to provide the following knowledge, skills, and abilities.
• Experience in managing and overseeing social media, website design and management, and brand marketing.
• Supervisory experience.

Work Experience in Positions Similar or Related to This Job:   Minimum three (3) years in media relations, public relations, marketing, or journalism, or other similar field.

REPORTING RELATIONSHIPS:

This Position Reports to:  Deputy Town Manager

This Position has Supervisory and/or Management Responsibility for: All communication aspects of the Town and oversight of the associated personnel and policies in the communication department (currently one FTE).

KNOWLEDGE, SKILLS, AND ABILITIES:

• Ability to establish and maintain effective working relationships with Town officials, community organizations, the public and other Town employees.
• Ability to communicate effectively, as this position has substantial contact with the Town Council, federal, state, and local elected officials, online media outlets, print and broadcast media, county organizations/officials, and the public.
• Ability to exercise judgment and react effectively in public and/or stressful situations. 
• Must maintain a cooperative attitude and high degree of flexibility in changing priorities. 
• Ability to handle sensitive situations with confidentiality, tact, and diplomacy.
• Excellent oral and written communication skills and the ability to comprehend conceptual ideas or strategies and implement such ideas or strategies.
• The ability to handle multiple tasks, work under deadlines and adhere to deadlines in stressful or difficult situations.
• Extensive knowledge of word processing programs and various software packages related to the preparation of informational materials and modern office practices and procedures.
• Ability to design, coordinate, and layout promotional materials.
• Knowledge of and the ability to apply, basic math and accounting skills.
• Ability to effectively interact with a broad range of people to effectively accomplish assigned tasks or projects.
• Ability to follow both verbal and written instructions, and the ability to issue clear concise verbal and/or written instructions to subordinates and other employees and report operations verbally or in written form to superiors.

• Demonstrated personal effectiveness, credibility, thoroughness, flexibility, and collaboration skills in adhering to and advancing the Town’s vision, mission, and values.

EQUIPMENT USED:  

Personal computer, including Microsoft office suites; network computer system; 10-key calculator; phone; copy machine; fax machine. Design and photo manipulation software, website management software, 

ENVIRONMENTAL CONDITIONS:

While performing the duties of this job, the employee is regularly required to talk and hear, and to use hands to finger, handle, touch or feel. The employee is frequently required to stand, walk, sit, and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus. Most work is performed in a typical office setting. The noise level is usually moderate.

The job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

PHYSICAL REQUIREMENTS:

• While performing the duties of this job, the employee is regularly required to sit, stand, walk, talk, use hands, fingers, handle, feel or operate objects, and stoop, kneel, crouch, or crawl. The employee is occasionally required to reach with hands and arms.
• Employee must communicate clearly and effectively; must understand and be understood. 
• On rare occasions, the employee may be required to climb and balance. The employee must occasionally carry, pull, push, or lift up to 20 pounds. 
• Specific vision abilities required by this job include close and distance vision acuity and the ability to adjust his or her focus, allowing a broad field of vision.
• It is essential that the employee be physically able to operate a variety of computer and office equipment successfully to fulfill the essential functions of this position.

OTHER REQUIREMENTS:

• Ability to understand verbal information and instruction. Ability to exchange information with others and to develop and present recommendations.
• Ability to read and understand written information. Ability to compose information and instruction in written form.
• Ability to translate verbal communication into effective written material, e.g., reports and other documents.
• Ability to use mathematical reasoning is necessary to carry out the budgeting and regulatory requirements.
• Ability to utilize analytical skills and apply results.
• Ability to use and apply technology.
• Other duties as assigned.

TO APPLY:

• Submit a resume, cover letter, and sample of your work (links to an existing work product currently available on a professional website are acceptable).

This position description is not intended to be an exclusive list of all of the requirements, duties, tasks, roles or responsibilities associated with the position. Nothing in this position description restricts the Town's ability to assign, reassign, or eliminate duties and responsibilities at any time. The Town is an at-will employer, and Town employees may be separated from employment at any time at the discretion of management.

The Town of Johnstown provides generous benefits including vacation, holiday, sick time, medical, dental, vision, life insurance, retirement plan contributions, and health savings accounts.

Expected Hiring range: $90,000 – $128,400

Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions.

The Town of Johnstown is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection be based on job-related factors.