What You'd Do

Develop, coordinate, and manage strategic internal and external communications and public relations plans for the Denver Public Library that include awareness campaigns and media and communications tactics in conjunction with departmental and organizational strategic plans by creating goals and objectives that meet business needs, initiatives and raise awareness of the library's many services and programs. Establish and maintain good working relationships with media representatives, acts as one of the department's spokespersons by arranging press coverage for a variety of public events and community outreach efforts, and oversee and coordinate the production and distribution of public information and announcements. Advise management on how departmental direction and policy actions may be perceived by the public and press and recommend strategies on how to improve or alter a message that plays better in the arena of public opinion. Oversee crisis communications in conjunction with Director providing executive counsel, and interacting with city, local, or federal officials and manage legal implications of response. Develop and update departmental policy for public information responses, responds to critical or sensitive public information/CORA requests from the public, media, elected/appointed officials, and/or others, and assures legal compliance in areas affecting public access to information. Ensure financial resources are utilized appropriately and shift resources based on business needs within budget restraints. Resolve operational and management issues, make decisions that are inclusive of multiple perspectives, and solve underlying problems. Represent the department in meetings and/or committees with business and community based organizations, elected and/or appointed officials, and other city entities. Manage the work of professional staff members engaged in the design, preparation, and production of public information materials, marketing and public involvement programs, sponsorships, fundraising, grants, and other activities. Develop goals, documents performance, provides performance feedback and formally evaluates the work of the employee; provides reward and recognition for proper and efficient performance. Assist staff to achieve performance standards and identify opportunities for continual improvement to performance standards.

You Have

Knowledge of integrated marketing and public relations strategies. Knowledge of media production, communication and dissemination techniques including working with social media. Knowledge of alternative ways to inform and entertain via written, oral and visual media. Knowledge reaching multicultural audiences using a variety of communication tools. Knowledge of branding, market analysis and research techniques. Knowledge of budgeting principles and practices. Skill in the practice of effective, persuasive communication, both orally and in writing. Skill in checking information for accuracy and completeness and correcting errors. Skill in effectively expressing ideas and facts to individuals or groups both orally and in writing. Ability to develop the Library's mission, values and vision into an action plan for the communications team. Ability to establish priorities, multi-task and meet deadlines. Ability to work and collaborate with a diverse group of people. Ability to model a positive attitude, excellent interpersonal skills, cultural sensitivity, and a sense of humor. Ability to creatively solve problems, negotiate and handle stressful situations in a positive manner. Ability to create and maintain positive staff and partner relationships. Ability to communicate effectively with both individuals and groups. Ability to effectively supervise, coach and motivate staff. Ability to pass a background check after the offer to hire has been made.

A Bachelor's Degree in Business Administration, Marketing, Communications or a related field.

Three years of professional experience at the type and level of a Marketing/Communications Specialist in communications, marketing, and/or public relations.

Spanish language fluency (preferred, not required).

Other Things You Should Know

 

The Communications & Community Engagement department consists of communications, marketing, partnerships, outreach, and community engagement. The department supports all 26 locations and works across all departments. 

Although the full salary range is provided for the position, offers depend on qualifications and typically do not exceed the midpoint. The City and County of Denver benefit package will be offered.

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