Directs the strategic development and execution of the city's internal and external communications, public relations and marketing programs. Leads the coordination of the city's multiple communication channels and staff to promote consistent and effective presentation and representation of the city to all internal and external audiences. Serves as top public information officer.

Job Functions / Scope of Authority
 

ESSENTIAL JOB FUNCTIONS

  • Develops, implements and manages comprehensive strategies, programs, projects, and policies for internal and external city communications and marketing initiatives.

  • Leads strategic efforts to develop/maintain a systematic approach to cascading information for effective flow of internal communications in all directions throughout the organization using all available communication channels as appropriate; advises the leadership team on the development of effective plans and practices for overall organizational communications and engagement.

  • Manages communications, media services and print shop operations and staff.

  • Partners with communications staff from other city departments, including AEDA, AURA, Information Technology and Public Safety to develop and manage the coordination of cohesive and effective strategies for consistent communication and branding.

  • Consults and provides communication and marketing expertise to inform the strategy for citizen and community engagement; partners with staff on the development and delivery of citizen engagement initiatives and related programs and projects.

  • Plans, organizes, prepares, and coordinates the distribution of electronic and print press releases, newsletters, articles, brochures, reports, and other public relations and marketing materials regarding various city-wide activities, projects and events. Acts as editor of the Arvada Report.

  • Provides strategic oversight and management of the city's overall online marketing and social media initiatives; implements and revises social media campaigns as necessary; monitors social media trends and best practices and implements innovative ideas and solutions.

  • Oversees the development, design and layout of the city's website content and manages the City's master calendar on the city-wide internet.

  • Leverages the use of various platforms and technology to gain efficiencies and enhance two-way communication between employees, residents and the City.

  • Directs and manages the release of public information, media relations and media-marketing programs; develops procedures to ensure consistent messaging and systematic delivery

  • Acts as a public relations consultant and liaison for city council and city staff; plans, coordinates and schedules public appearances and/or special events; prepares speeches and talking points.

  • Prepares and develops staff communication skills at all levels of the organization to create a culture of open communication and engagement.

  • Serves as a spokesperson for the City and/or represents the City Manager to various internal and external groups/individuals.

  • Responds to questions and requests from citizens and the media on behalf of the city council and the city manager's office.

  • Fosters successful collaborative relationships with the community and partnering agencies through effective communications, partnerships and networking to meet community needs.

  • Plans, manages and completes complex enterprise level projects using city project management methodologies; coordinates with other departments and/or outside organizations and provides work direction to individuals supporting a project.

  • Acts as an effective change agent, champion and influencer for City-wide initiatives.

  • Articulates and role models the City's vision, mission, values and core competencies.

  • Effectively communicates with excellent written and verbal skills with the ability to interact and collaborate with all levels of city personnel, the general public, and outside organizations in a positive and cooperative manner.

  • Actively seeks and maintains in-depth knowledge of organization, programs, and policies of city government.

  • Facilitates and negotiates among disparate individuals and/or agencies as needed.

  • Resolves conflicts and complex issues between stakeholders.

  • Originates and develops complex ideas in new and undefined areas that impact a major segment of the organization or community.

  • Manages budget for specific functions and projects related to communications initiatives.

  • Demonstrates a respectful and collaborative attitude towards customers and coworkers that promotes teamwork, open communication, and effective customer service.

  • Acts with the customer in mind, responds to requests promptly and provides effective services or solutions for customers.

ESSENTIAL KNOWLEDGE, SKILLS AND ABILITIES

  • Strong knowledge and understanding of communication strategies, practices and principles.

  • Strong knowledge and understanding of current trends in online media and social media.

  • Strong knowledge of various platforms and formats used to communicate information most effectively.

  • Must be a confident communicator/presenter and be willing to be the face of the City at multiple events, on television, radio and various communication channels.

  • Solid skills in creating visually appealing infographics and messaging.

  • Strong interviewing and listening skills in order to acquire and understand the real issues and key messages to be communicated.

  • Knowledge of and ability to adjust and adapt communications style and leverage different communication platforms to appeal to and impact a variety of diverse internal and external audiences.

  • Strong project management skills and ability to manage multiple large scale projects.

  • Advanced knowledge and understanding of political processes.

  • Strong ability to maintain confidentiality when working with sensitive and confidential information.

  • Ability to exercise excellent diplomacy and relationship building skills.

  • Ability to build trust and assist people in managing change.

  • Ability to think critically by combining ideas in unique ways and/or making connections between disparate ideas.

  • Ability to exercise initiative and judgment and make decisions within the scope of assigned authority; and assess or understand both the short term and long term impact of decisions.

  • Ability to effectively communicate information, both verbally and in writing, to support organizational objectives and interact with all levels of personnel within the city in a positive, cooperative and results oriented manner.

  • Ability to operate a motor-vehicle to travel to and from off-site business meetings.

ESSENTIAL SUPERVISORY DUTIES

  • Develops and/or participates in the development of staff work plans, measures and tracks progress towards goals, prepares and conducts timely and constructive performance appraisals.

  • Schedules staff, assigns and supervises work, prioritizes programs and projects and effectively uses available resources to accomplish objectives.

  • Makes decisions or recommendations for hiring, promotions, transfers, disciplinary action, and other personnel actions.

  • Coaches, counsels and supports staff to maximize efficiency and effectiveness. Consistently educates and advises staff on organizational rules, regulations, policies and procedures. Supports creative thinking and problem solving and encourages participatory decision making when appropriate.

  • Provides training and job enrichment opportunities and encourages professional growth and development.

OTHER FUNCTIONS:

  • Other duties as required.

-Employees are held accountable for all duties of this job-

 

SCOPE OF AUTHORITY:

Receives general supervision under the direction of the City Manager. Few precedents and/or procedures are available.

 

Financial Accountability:

Develops, and exercises responsibility for, assigned division or project budgets. Makes decisions that affect outcome of allocations of money for projects. Makes recommendations to city manager for budget allocations pertaining to the City of Arvada. Approves expenditures up to a certain amount, and prepares financial statements and reports.

Working Environment / Qualifications
 

WORKING ENVIRONMENT/PHYSICAL ACTIVITIES:

The work environment/physical activities described here are representative of those an employee encounters while performing the essential functions of the job.

Work is primarily performed in an office environment with low to moderate noise levels. Physical effort and activities include: occasionally operating a personal or City-owned motor vehicle to drive to and from meetings and business locations; ability to talk, hear and listen, use of hands/fingers to type and handle, feel or manipulate objects constantly; frequent sitting; occasional standing, walking, and reaching with hands and arms; visual acuity to focus on details at a close distance, and make general observations and inspections; handling of objects weighing up to 10 pounds, and up to 25 pounds occasionally.

 

MINIMUM REQUIRED QUALIFICATIONS (EDUCATION, LICENSE, TRAINING AND EXPERIENCE):

Bachelor's Degree in Public Administration, Business Management, Public Relations or related field required with a minimum of five (5) years of experience managing complex communication strategies and projects, preferably in a public sector, public information or community relations capacity. Minimum of two (2) years of supervisory experience. Must have a valid driver's license. An equivalent combination of education and experience may be considered.

Preferred Qualifications:

Master's Degree in Public or Business Administration is preferred.

 
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