Content Specialist

Summary

Description

Who We Are 

With three campuses along Colorado’s Front Range, FRCC is the state’s largest community college. We enroll close to 28,000 students annually from our diverse service area, which offers a variety of cultural and recreational activities.   

Each year approximately 5,000 FRCC students transfer to four-year universities and FRCC offers more than 36 career training programs that prepare students for immediate employment and rewarding careers. Last year, more than 5,000 high school students took concurrent enrollment classes with us, earning college credit without having to pay college tuition. And we were recently ranked as one of the “Top Online Colleges” in the country by Newsweek.   

One of FRCC’s main goals is to offer educational excellence for everyone. The college’s strong commitment to student success means we start by creating an inclusive and equitable environment—one where both students and employees feel they belong and are supported. FRCC’s focus on diversity, equity and inclusion is woven into the fabric of our college conversations and decision-making processes. We are actively seeking to hire a workforce that reflects the diversity of our student body.   

The college is also an emerging Hispanic Serving Institution. For us, becoming an HSI is an intentional commitment to being a college where our Latinx (and other historically marginalized) students thrive.   

FRCC employees and leaders work hard to create a culture of collaboration, innovation and pride. We’re looking to hire people who share these values—along with our commitment to student success, equity and excellence.

Strategic Marketing & Communications

FRCC's Strategic Marketing & Communications Division oversees brand management, strategic communications, public relations, digital/web strategy, institutional events, and executive communications. 

Who You Are

As the Content Specialist you will report to the Director of Communications, with a dotted line to the Director of Marketing, and be responsible for executing communication strategies that raise public awareness, enhance FRCC’s reputation, and supports enrollment, playing a crucial role in elevating FRCC’s prominence by developing engaging content for our communication and marketing channels. You are an expert writer and communicator who excels at telling compelling stories, regardless of the medium.

As a key member of the FRCC marketing team, you will collaborate with these talented and hard-working professionals to craft compelling narratives, engage diverse communities and showcase the excellence of FRCC. You will make critical contributions to promoting the college and helping our students succeed, while enhancing the experience of our entire college community. You will manage multiple projects in a fast-paced environment as part of a dynamic team.

You will have the opportunity to work remotely 1-2 days per week as scheduling permits, but this position does require a strong on-campus presence and will need to travel to all three FRCC campuses. Additionally, this role will attend college or community events, which may on occasion take place outside of normal working hours.

Please note: You need to be a Colorado resident on your first day of employment. Also, Front Range Community College is an E-Verify employer.

SALARY: $58,656-$61,588/annually.

The salary range reflects the minimum and maximum starting salary for the position.  When determining the starting salary for a new employee, FRCC takes into consideration a combination of the selected candidate's education, training and experience as it relates to the requirements of the position, as well as the position's scope and complexity, internal pay equity and external market value.

 BENEFITS: Please click here to find more information about APT & Faculty Benefits

 SELECTION PROCESS: Position will remain open until filled with a priority deadline of February 14, 2025 . This posting may be used to fill multiple or similar positions.

Preliminary screening will be made on the basis of completed application package submitted by candidate. In your application please include a resume and cover letter that specifically addresses how your background and experience align with requirements, qualification and responsibilities of the Content Specialist.

Primary Duties

Content Development:

• Gathers information and collaborates on developing and implementing storytelling strategies for the FRCC.
• Researches and gathers content to produce engaging digital and print marketing materials across platforms—including websites, publications, brochures, flyers, social media, and email—that aligns with FRCC’s brand and resonates with target audiences.
• Assists with the development of communication campaigns for recruitment, enrollment and retention strategies. 
• Crafts and publishes blog posts, including event advisories, that tell the FRCC story and drive traffic to our website.
• Assists the Social Media Manager with developing and publishing engaging social media content, incorporating multimedia components to maximize engagement on digital channels and platforms.
• Edits and proofreads content to ensure quality, accuracy and adherence to FRCC’s style guide, voice and tone.

Project Coordination: 

• Manages content calendars, ensuring consistency and alignment across all platforms.
• Collaborates with FRCC’s creative, marketing and design team members to ideate and define content goals.
• Develops content strategies that effectively engage target audiences and achieve marketing goals.
• Manages assignments to ensure timely delivery and publishing.
• Researches content trends and audience preferences to create relevant and engaging materials.
• Stays abreast of advancements in communications technology.
• Partners with teams to streamline content management and publishing processes.

Required Competencies

• Compelling Storytelling: Skilled communicator with the ability to craft compelling narratives that engage, inform and inspire diverse audiences.
• Communication: Excellent verbal and written communication, as well as proofreading skills.
• Innovative and Strategic Thinking:  Highly creative thinker who can bring to life messages, ideas and programs in new ways that resonate with internal and external audiences.
• Time Management: Strong time-management skills, and the ability to work both collaboratively and independently on complex projects.
• Collaboration: Willingness to work with colleagues across departments to further student engagement.  
• Relationship Building: Ability to develop strong relationships across teams and departments and to confidently and clearly explain communications-related concepts and ideas.
• Mission, Vision & Values: Embraces the mission, vision and values of FRCC.  Understands the importance of the work that you do to support institutional goals.  
• Student Centeredness: Places FRCC students (and prospective students) at the center of your work. Adopts a philosophy that makes the ability to serve students the cornerstone of the work that you do.  
• Data Usage: Ability to use data to drive editorial decisions and determine the best tools to disseminate information that ensure it reaches target audiences. Works with supervisor to brainstorm changes that can be implemented to improve a program or service that the department provides.
• Cultural Self-Awareness: Willing to examine own beliefs and acknowledge own biases and how they have impacted or may impact the ability to serve students. 
• Cultural Competence: Recognizes the need to become knowledgeable about the ways to communicate and support students of diverse backgrounds.  Changes approach to reflect the new learning.  
• Equity Mindedness: Learns to view department operations through an equity lens. Is willing to call attention to processes that lead to inequity in serving students.  Understands the college's equity goals and how your role supports FRCC's ability to achieve those goals.  
• Team Building: Participates in team-building exercises and strive to build positive and collaborative relationships with colleagues both within the department and in other departments within the college.

Qualifications

Required Education/Training & Work Experience:

• Bachelor's degree in literature, journalism, marketing, communications, public relations or similar—and a minimum of two years of experience in content creation, marketing, communications, journalism or similar.

OR

• Associate degree in literature, journalism, marketing, communications, public relations or similar—and a minimum of four years of experience in content creation, marketing, communications, journalism or similar.

OR

• Master’s degree in literature, journalism, marketing, communications, public relations or similar—and a minimum of one year of experience in content creation, marketing, communications, journalism or similar.

AND

• Demonstrated experience with the development, writing and communication of presentations, newsletters, news releases, website or blog content, or other promotional literature.
• Familiarity with the use of writing style guides (such as Associated Press or similar).
• Advanced proficiency in computer applications with a demonstrated ability to learn and adapt to new software technologies.
• Demonstrated knowledge of various content platforms such as social media, blogs and print media.
• Commitment to actively contribute to a culture of respect and inclusivity by collaborating effectively with students, colleagues, and the public from diverse cultural, social, economic and educational backgrounds. 

Preferred Education/Training & Work Experience:

• Ability to communicate effectively and write without grammatical/spelling errors in Spanish. 
   

Welcoming. Respectful. Inclusive. Together, we are FRCC.

For information regarding Front Range Community College Security, including Clery Act/Crime Statistics for the campuses and surrounding area, please see: https://www.frontrange.edu/careers/notices.html.