The Creative Content and Social Media Specialist writes, edits and project manages printed, online, video and photographic materials that support CMU’s brand positioning and strategic communications priorities, targeting key audiences and moving with ease between varying delivery channels. Develops creative content and repurposes for video, publications, web, print, email, advertising, and/or social media. Playing a key role in the development of a consistent voice and tone for the university, this position requires a self-starter willing to take initiative and possessing the ability to work in a fast-paced environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following and other duties as assigned:
Work closely with staff to implement strategic integrated marketing communication plans that increase the university’s brand awareness and perception.
Serve as writer, storyteller and editor for the university ensuring a cohesive, unified and consistent brand identity across university communications.
Create content for marketing and communications activities including paid, earned, owned and social media, contributing on a weekly basis to the communications plans.
Adhere to journalistic standards for fact-finding, research, verification and style.
In coordination with the marketing, Foundation and alumni relations staff, write and produce communication materials that reach alumni and donors in support of fundraising initiatives.
Interview faculty, staff, alumni, donors, students to tell stories that exemplify CMU’s brand trajectory and strategic direction.
Plan, develop, edit and contribute to the writing of in-house newsletters, websites and social media campaigns.
Provide writing, creative and project support to the editor of The Maverick magazine.
Provide project and production support to the videographer/photographer
Collaborate with web developers to ensure all content posted on coloradomesa.edu is easy for readers to find and access and ensure that content on the CMU website and social media platforms is up-to-date and ADA compliant.
Support the day-to-day operations of the university’s social media platforms, deploying content to engage diverse target audiences (prospective students, current students, alumni, faculty and staff.)
Participate as an active team member in the social media group responsible for creating organic content for use in student recruitment and university social media platforms.
Guide a team of student social media representatives responsible for creating organic content for use in student recruitment and university social media platforms.
Identify, propose and implement new social media opportunities/activities staying current with the latest industry trends; identifying and applying new media technology and best practices.
REPORTING AND SUPERVISORY RESPONSIBILITIES:
This position reports to the Executive Director of Marketing and Communications with an indirect report to the Assistant Director. Supervises and oversees the work of social media/writing student assistants and/or interns as well as contract staff.
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
- Bachelor’s degree from an accredited four-year college or university in communications, marketing, journalism, English or a related field.
- Exceptional technical writing, editing, proofing skills-with attention to audience, tone and nuance.
- Proven ability to go outside the bounds of normal journalistic, academic and technical forms of writing, bringing new and effective ideas to assignments and conveying them in an engaging way.
- Work and/or college experience in marketing content creation for multiple channels including feature stories, web, print, advertising, social media, and video.
- Demonstrated experience with Microsoft Office.
- Demonstrated experience with current and developing social media channels
- Desire and willingness to work collaboratively with all departments within a large, complex organization.
- Self-motivated and flexible, with the ability to self-manage multiple projects in a fast-paced environment.
- Ability to listen, synthesize information and write clearly and concisely.
- Strong time management, organization, and start-to-finish project management skills.
- An ability to work on project teams, take initiative and confidently advocate for a strategic vision.
- Strong interpersonal communication and customer service skills.
- A valid driver’s license is required.
- Experience working in higher education or another large, complex organization
- Work or college experience producing/writing for video.
- Demonstrated experience with Adobe Creative Cloud software
- Bi-lingual (English/Spanish)
LANGUAGE SKILLS: Ability to effectively present information, both orally and in writing, and to respond to questions from groups of clients/customers. Ability to read, analyze and interpret technical instructions, manuals and periodicals.
REASONING ABILITY: Ability to solve both practical and technical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit and talk and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and peripheral vision and sight necessary to operate a motor vehicle.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The duties of this position are typically performed in an office environment. The noise level in the work environment is usually quiet to moderate. The duties may require travel by auto, airplane and other methods of transportation.
May require some evening, weekend and atypical hours to respond to social media issues and/or crisis communication needs.
Colorado Mesa University is particularly interested in candidates who have experience working with students from diverse backgrounds and who have a demonstrated commitment to improving the levels of access and success for underrepresented students within higher education.
Colorado Mesa University is committed to providing a safe and productive learning and living community. To achieve that goal, we conduct background investigations for all final applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial and/or motor vehicle history. Applicant must be able to verify U.S. employment eligibility. Colorado Mesa University is an Equal Opportunity Employer, committed to a culturally diverse faculty, staff and student body. Women and minorities are encouraged to apply. Any person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete an employment assessment. To request an accommodation, please contact the CMU Human Resources Office by phone or email. You may be asked to provide additional information, including medical documentation, regarding functional limitations and type of accommodation needed.