Summary
Description
Job title: Creative Lead – Digital Media (part library promoter, part new media strategist, part digital content creator)
Business Unit: Brand Strategy Department
Pay range: $50,000 – $57,500 DOE
Job Type: Full-time, exempt
Job description:
You have the right blend of creativity and technology skills to advance Anythink’s vision in our digital, mobile, and online presence. You are dedicated to helping people feel inspired, creative and empowered in our online environments just as they are in our physical locations. You understand the power of content management systems and how to leverage them for amazing media buys. You love to dabble in all areas of technology and embrace the fact that we live in a multimedia world. You combine fierce brand advocacy with your intuitive understanding of how and where to connect with our diverse community members.
Ready to join in a bold opportunity to help us take community library services to an entirely new dynamic realm?
Who you are:
- You have a solid understanding of the importance of a welcoming online presence.
- You have a firm foundation of marketing concepts using online tools.
- You have strong editing skills and attention to detail.
- You have a thing for libraries; you’re excited about taking our online brand to new levels.
- You engage well with people and are passionate about providing an exemplary customer experience.
- You are a deadline-driven multi-tasker, ensuring projects are accurate and timely.
- You take the initiative, working independently or with others.
- You inspire fun in the people around you.
Your vision:
- You see the big picture and understand the web’s role in promoting/supporting Anythink’s services, programs and collections.
- You are a fierce econtent advocate, promoting our collections and resources to our existing customers and finding ways to organically bring more people to our website.
- You understand the variety of media outlets available and how to best utilize them to create effective digital campaigns.
- You are an innovator when it comes to new media, always looking for emerging platforms and creative trends that align with Anythink's goals, helping us stay at the forefront of digital engagement.
- You are wizard of digital media, creating magical digital experiences and transforming the idea of what a library can be.
- You have a knack for writing compelling and authentic copy, ensuring that Anythink’s voice is clear, engaging, and consistent across all channels, from social posts to web content.
- You are a strategic thinker who thrives on building and evolving Anythink's social media strategy, leveraging data insights, market segment behavior, and trends to grow our reach and amplify our community connections.
- You seamlessly blend creative content creation with analytical skills to optimize campaigns, making our online presence as welcoming and inspiring as our physical spaces.
- You are a social media genius, interacting with customers wherever they are and staying up-to-date on the hottest new digital venues. You are always looking for new ways to create compelling social media experiences for our customers.
- You encourage contributions from staff, using your keen editing skills to ensure that all messages are clean, concise and reflect the Anythink voice.
- You collect and curate Anythink’s internal/external online content, including photos, blogs, news stories, discussions and more.
- You are a multimedia pro; you know a video or podcast sometimes packs more punch. You can use basic digital media creation tools to tailor a message to a variety of formats and audiences.
- You know how to bring the right people to the table, outlining what needs to happen to keep project on track and communicating in terms the team will understand.
- You collaborate with the Brand Strategy team to manage the social media calendar, respond to social comments, and manage our online voice.
- You are an explorer of the library, you enjoy attending the occasional library event to capture the amazing experiences of our community, through pictures and videos to later be shared on social media.
- You love our products. You are a voracious reader, listen to a diverse range of music, and love a good movie.
- You understand that when the pressure is on, we all work together; you enjoy being part of the team to make it happen.
- You have great ideas to share on district committees and enjoy taking a leadership role.
- You do the right thing. Every decision you make and action you take is an opportunity to demonstrate our collective integrity.
Do you have what it takes?
- You have 3+ years of digital marketing experience.
- You have experience working in WordPress or other content management systems and know enough SEO to be dangerous.
- You have a bachelor’s degree.
- You are interested in other cultures and languages, Spanish speaking candidates highly desired.
- You are social media savvy. Google analytics experience preferred.
- You have knowledge of ASANA, or other project management software.
- You have a working knowledge of basic video/sound editing software preferred.
- You have excellent written and verbal communication skills.
- You have the ability to manage multiple projects simultaneously, prioritize effectively, adapt flexibly to changing priorities, and meet deadlines in a high-speed environment.
We are guided by these shared values:
Compassion for our customers and each other
Passion for our product
Eagerness to learn
Everyone is creative
Optimistic attitude – we believe that anything is possible
Why Anythink?
We value diversity and believe forming teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds and different industries to apply. Come join Anythink to make a positive impact in our community.
A job with Anythink is a chance to use your knowledge and experience to enable transformations every day. You will be instrumental in helping our customers have fun, whether they’re sitting by the fireplace with a newspaper, surfing the Internet, gaming in the teen room or learning something new at one of our many intriguing and entertaining programs. As you help and inspire others, you will also be inspired. This job will have you loving Monday mornings again.
Your job will involve your being “on the move” in our libraries: You will stand, walk, crouch, stoop, squat, twist, climb, push/pull up to 50 pounds, and lift up to 25 pounds.
