Summary

The Niman Ranch Digital Brand Marketing Manager is responsible for developing and executing comprehensive digital marketing strategies across various online platforms, including social media, email, and the company website, to drive brand awareness, and increase sales, while closely monitoring campaign performance and making data-driven adjustments to optimize results.

Description

Niman Ranch supports a community of more than 720 independent farmers and ranchers who raise pork, beef and lamb traditionally, humanely and sustainably to deliver the finest tasting meat. Niman Ranch is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation.

Summary

Key duties include creating content, managing paid advertising campaigns, overseeing SEO/SEM efforts, analyzing website traffic, and maintaining consistent brand messaging across all digital channels – including brand owned and customer owned channels. Location: Westminster (hybrid) or Remote. Preference will be given to candidates in Colorado and Maryland. Travel up to 25%.

The salary range for this position is $84,000 to $115,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).

In addition to base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vision, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts, and paid time off.

Principal and Essential Duties & Responsibilities

Strategy development: Create and implement comprehensive digital marketing plans aligned with overall business goals and brand marketing strategy, including social media strategies, content marketing calendars, and paid advertising campaigns.
Content creation: Oversee the creation and distribution of engaging content across various digital channels, including blog posts, social media updates, email newsletters, and website copy.
SEO/SEM management: Implement SEO best practices to improve organic search ranking and manage paid search campaigns on platforms like Google Ads to drive targeted traffic.
Social media marketing: Develop and execute social media strategies across different platforms, monitor engagement, and respond to user interactions. Lead content creation utilizing internal and external resources, ensuring alignment with overall digital brand marketing strategy. Develop and nurture influencer relationships that increase brand awareness.
Campaign analysis and reporting: Track key performance indicators (KPIs) like website traffic, conversion rates, and social media engagement to measure campaign success and identify areas for improvement.
Budget management: Allocate and manage digital marketing budgets effectively across different campaigns and channels.
Leverage Resources: Leverage resources available through Perdue Corporate and provide leadership and mentorship to the other brands withing the Perdue Premium Proteins and Emerging Brands Portfolio.
Stay updated: Keep abreast of the latest digital marketing trends, technologies, and industry best practices.

Minimum Education

Bachelors degree in Business Administration or Marketing or equivalent related work experience.

Experience Requirements

5-6 years related work experience including 3+ years of Branded consumer Product Marketing experience.
Strong analytical skills: Ability to interpret data from various digital marketing tools to make informed decisions
Excellent communication skills: Effective written and verbal communication to collaborate with cross-functional teams and stakeholders
Project management skills: Ability to plan, execute, and monitor digital marketing projects within deadlines
Creative thinking: Generate innovative ideas for content creation and campaign development
Technical proficiency: Knowledge of digital marketing platforms like Google Analytics, social media ad managers, CRM systems, and content management systems. Must be proficient in Microsoft Office, including Word, Excel, etc. plus the ability to understand and use syndicated data.
Understanding of SEO principles: Knowledge of keyword research, on-page optimization, and technical SEO

Proven experience managing successful digital marketing campaigns across various channels
Demonstrated ability to measure and analyze campaign performance using data-driven insights
Experience working with cross-functional teams to achieve marketing objectives

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings.
May need to move light equipment or supplies from one place to another.
May need to access files, supplies and equipment.
Position will require occasional travel, up to 25% dependent on work location.

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.