The Office of Strategic Relations at the University of Colorado Boulder is accepting applications for a Digital Campaign Manager to partner with the interactive account manager and our social media team in managing the development, execution, distribution, trafficking, maintenance and assessment of digital and paid social campaigns for our clients. Learn more about our digital campaigns at https://www.colorado.edu/strategicrelations/digital-campaigns.
Social Account management, development, execution, distribution:
Develop and recommend strategic approaches for digital and paid social campaigns.
Create and maintain digital project production timelines and budgets.
In partnership with the interactive account manager, is responsible for assigned client accounts and relationships; developing and fully implementing paid digital and social campaign solutions in paid, earned, owned and digital engagement channels.
Assess paid digital and social campaigns with metrics and recommend appropriate actions to meet goals.
Communicate updates, changes and revised timelines to all necessary teams. Support teams in preparing and delivering assets to agency.
Trafficking, maintenance and optimization:
Manage the day-to-day trafficking, pacing and optimization of digital and paid social campaigns.
Set up, traffic, test and maintain paid social campaigns.
Own quality assurance for campaign implementation.
Troubleshoot any technical issues related to creative, ad serving, tags, tracking, reporting, etc.
Find and present innovative ideas to improve the quality of digital projects.
Reporting on AdWords and Google Analytics for SEO strategy.