The Boulder Convention and Visitors Bureau (CVB) is the official tourism marketing and group sales contractor for the city of Boulder. The CVB work culture embraces Boulder’s values and lifestyle and is a creative, fun, collaborative, and fast paced environment. We are seeking a Digital Marketing Manager who is a strong team member and has proven marketing skills and experience. 

Responsibilities:

•    Manage company web site 
•    Devise strategies to drive online traffic to company website and increase conversions
•    Analyze and strategize to  increase engagement
•    Optimize marketing integration across many platforms 
•    Research and vet new digital opportunities and value 
•    Manage digital marketing campaigns 
•    Evaluate emerging technologies and platforms. Provide thought leadership and perspective for adoption where appropriate and must keep up with emerging technologies
•    Work with existing team to integrate and elevate the CVB marketing programs
•    Create goals and benchmarks for KPI
•    Maintain web systems (CRM, CMS, SEO, email distribution).  Primary contact with web provider
•    Support and train three departments 

Requirements:

 •    Bachelor's Degree with at least 3-5 years of experience in Online Marketing, Digital Advertising, Online Communications, or related field
•    Experience publishing/editing web content; understanding of Adobe Photoshop, InDesign, Acrobat, Illustrator & Flash Integration Strong understanding of current online marketing concepts, strategy and best practices
•    Solid understanding of web technologies, including strong knowledge of web and email analytics (Google Analytics, SEO, PPC, Email marketing, social media and Content Management Systems)
•    Background working for a marketing agency or advertising agency a plus
•    Strength in details and budget management
•    Strong reporting skills with the knowledge to evaluate and recommend course corrections
•    Public speaking required

Reports to Director of Marketing

This position is not:
Content writer
Social Media Manager
Marketing Director 

The Boulder CVB offers competitive compensation

Insurance benefits (health, dental, vision, short and long term disability), matching 401k, EcoPass for Denver metro area, continued education opportunities

Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Share on RedditEmail this to someonePrint this page