Position Summary:

As a key member of AMG’s Business Development & Marketing team, the Digital Marketing Specialist will be someone who thrives on making a business impact primarily by driving visitors to AMG’s corporate website, managing its content, improving UX and engagement, and generating leads through complex, multi-component organic and paid media campaigns.

Specific responsibilities include:

  • Managing and improving AMG’s corporate website and other digital assets, e.g., design, content, plugins, integrations, web hosting
  • Analyzing data, e.g., developing and interpreting dashboards/reports on website and campaign performance to make data-driven business decisions
  • Increasing website traffic, e.g., developing and implementing strategies to improve SEO for organic local search, social media engagement, and paid media (PPC) campaign performance
  • Increasing lead conversion rates, e.g., developing and implementing strategies to build online newsletter subscriber list and to improve landing pages and CTAs to convert leads from organic and paid campaigns


  • Bachelor’s degree required; information technology, business, marketing, advertising, communications or related degree preferred
  • 3+ years demonstrated technical experience managing websites for desktop and mobile
  • Demonstrated experience with WordPress, Google Tag Manager, Google Analytics, and Google Ads
  • Experience with Amazon Web Services, Microsoft Dynamics, ClickDimensions, Microsoft Power BI, and subscriptions management with RSS feeds a plus
  • Demonstrated experience with digital marketing tactics that support organic and paid media campaigns, e.g., SEO, SEM, PPC, placed advertising, PR
  • Demonstrated experience measuring and interpreting data
  • Experience in financial services or a highly regulated industry a plus


Knowledge and Skill Requirements:

  • Strong technical knowledge of back-end website management and front-end content management
  • Highly creative in devising digital marketing campaigns that engage, inform, and convert to new business leads
  • Strong analytical skills
  • Relentless attention to detail
  • Proficient in Microsoft Office Suite, including advanced Excel skills
  • Excellent interpersonal, verbal, and written communication skills
  • Effective under pressure and tight deadlines
  • Ability to quickly learn new systems, concepts, and procedures
  • Ability to organize, prioritize and manage multiple projects
  • Ability to respect and hold confidential information
  • Ability to complete tasks independently and in teams
  • Flexible hours required


Website Management & Measurement

  • Manage AMG’s website and its platform of related tools
  • Lead improvements to organic search by applying SEO expertise, e.g., schema, meta descriptions, alt tags, on-page content optimization, link building, optimizing GMBs, improving site speed and mobile responsiveness
  • Leverage data-driven insights to improve website traffic, visitor engagement, and lead conversion
  • Stay abreast of new developments and industry changes in organic search and digital content marketing and translate those into actionable recommendations

Organic and Paid Digital Marketing

  • Lead execution of organic social media and email marketing campaigns by working with team members on compelling creative and suggesting data-driven ways to improve engagement and lead conversion
  • Lead execution of paid campaigns (PPC), demonstrating skill in keyword and audience targeting and A/B testing to drive desired results and optimize ad budget


  • Be the digital marketing expert within AMG and provide expertise to further client retention, brand recognition, new visitor engagement, and lead conversion
  • Translate the firm’s marketing objectives into high-impact organic and paid media strategies that drive website traffic, visitor engagement, and lead conversion
  • Develop, implement, and continuously evolve best-in-class digital marketing strategies in a cost-effective manner

Content Creation & Management

  • Develop successful visitor experiences
  • Test and optimize content for maximum relevancy and accessibility across key channels such as websites, LinkedIn, mobile, search, and email; and across key customer journeys ranging from acquisition through onboarding to cross-selling
  • Ensure content compliance with legal, compliance, privacy, risk and brand guidelines
  • Ensure editorial standards and guidelines are met across digital platforms

Other duties as assigned

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