Essential Responsibilities

 General

  • Collaboratively develops digital marketing and communications strategy that raises public awareness of Community Food Share and hunger issues; increases donations of funds, food, and time; and supports all departments. 
  • Studies the objectives, promotional practices, and needs of the organization in order to help develop strategies that will influence public opinion and further the mission of the organization.
  • Collaboratively maintains Community Food Share’s brand, promoting standardized communications and ensuring organization-wide adherence to the brand guide.
  • Maintains current knowledge and skills to meet rapidly changing standards and best practices in digital marketing.

Writing and Content Creation

  • Collaborates with the Director of Communications to develop creative concepts and themes for use across all communications.
  • Writes narratives, coordinates photography, and facilitates graphic design for all digital channels, under direction of the Director of Communications.
  • Sources stories and quotes by conducting interviews with program participants, donors, volunteers, community partners, and staff.
  • Works with other departments to support and meet their marketing and communications needs while ensuring digital media content is always up to date.

Social Media

  • Manages comprehensive social strategy that meets marketing and communications goals, increases brand exposure, and encourages engagement.
  • Creates and publishes content while regularly monitoring and participating in relevant conversations.
  • Assists with cause marketing efforts by recommending and executing promotions as approved by the Director of Communications.
  • Establishes relationships with social influencers, social media ambassadors, bloggers, etc.
  • Keeps current on emerging social media marketing trends and recommends new strategies and innovations.

Website and Email Marketing

  • Helps develop and edit HTML content for Community Food Share’s WordPress website, as well as email messages, landing pages, and donation forms in the Luminate Online Marketing software.
  • Works with Director of Communications to drive traffic and donor acquisition through digital presence, including search engine optimization, Google Ads, and other strategies.
  • Assists in creating and maintaining email campaign and e-newsletter delivery calendars.
  • Maintains Community Food Share’s online events calendar.
  • Monitors Community Food Share’s profiles and event listings on external websites, updating as needed.

Digital Advertising

  • Coordinates and monitors digital advertising, including social media ads and Google Ads.
  • Maintains close working relationships with vendors and agencies as needed.

Strategic Analysis 

  • Establishes and tracks key engagement metrics for all digital channels, including website, social media, email marketing, Google Ad Grants, and paid advertising.
  • Assists in the development of strategic reports and recommendations as necessary.

Multimedia

  • Creates, writes, edits, and produces videos as needed.
  • Provides photography support as needed.
  • Manages photo and video libraries.

Travel

  • Travel locally in service area may be required, as well as occasional overnight travel for events and conferences.
  • May attend offsite events as directed.

Qualifications & Skills

Alignment with Community Food Share’s mission and a compassionate appreciation for hunger issues are essential to the successful performance of all responsibilities. The requirements listed below are representative of the knowledge, skills, and/or abilities required to successfully perform the essential functions of this job:

Education and Experience

  • Bachelor’s degree in marketing, journalism, or communications is strongly preferred. A combination of education and experience will be considered.
  • At least three years in a relevant field of work is strongly preferred.
  • Must have the proven ability to direct and execute social media programs and have expertise in social media platforms including: Facebook, YouTube, Twitter, Instagram, etc.
  • The ability to use analytics and data trends to track program growth and identify new opportunities is desired.
  • Proficiency with WordPress, including working knowledge of HTML is strongly preferred.
  • Experience with the Adobe Creative Suite, Blackbaud’s Luminate Online Marketing software, and/or experience with photography and videography are a plus.
  • A portfolio of digital content and campaigns, as well as writing samples are required for evaluation.
  • Must possess a valid Colorado Driver’s License, and maintain an acceptable MVR.

Skills and Abilities

  • Excellent copywriting and communications skills are essential, including the ability to write and edit compelling content that is tailored to the target audience and channel.
  • Strong creative, strategic, and analytical skills
  • Highly defined organizational and time management skills with outstanding ability to multi-task and prioritize projects, often under tight deadlines.
  • Exceptional internal and external customer service skills.
  • Excellent accountability and follow-through.
  • Ability and willingness to use and learn computer programs and software.

Knowledge

  • Marketing, communications, and public relations knowledge.
  • MS Office Suite including proficiency in Excel, Word, PowerPoint, and Outlook.

For the right person, Community Food Share offers a great benefits package, including

       95% employer paid health insurance,

       100% employer paid dental insurance, life and disability insurances. 

       20 paid vacation days per year

       9 paid holidays

       matched Simple IRA

Pay starts at $19.25/hour

To apply for this position, please send a cover letter, resume and writing sample via email attachment to careers@communityfoodshare.org

Incomplete applications will not be considered.

Application acceptance deadline is 5:00 PM MST on Wednesday October 10, 2018.

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