Summary
Description
Internship Project Title:
Non-Profit Strategic Social Media Growth Project
Habitat for Humanity of Metro Denver ReStores
Internship Role:
Digital Media and Marketing Intern
Non-Paid, For-Credit Internship
PROJECT DESCRIPTION
In partnership with the marketing team, the Digital Media and Marketing Intern will have the opportunity to apply their academic knowledge to support Habitat’s marketing and communications initiatives. The project will be a “hands-on” learning environment that includes the creation and execution of a social media strategy plan for the four Habitat ReStore locations in Metro Denver. The internship will involve reviewing past successes and opportunities and developing new strategies to increase audience engagement on the ReStores’ social media accounts. The Intern will put their ideas and research into action and then evaluate the social media growth for the ReStores.
ABOUT THE HABITAT FOR HUMANITY RESTORES
Habitat for Humanity of Metro Denver operates four ReStore locations in our area – Arvada, Aurora, Denver, and Littleton. The ReStores are nonprofit home improvement stores and donation centers that sell new (wholesale, liquidated, etc.) and gently used furniture, appliances, building materials, and home goods at discounted prices. Proceeds from ReStore sales directly fund Habitat’s work to build, repair, and preserve affordable homes in local Metro Denver communities and around the globe. In addition, the ReStores offer a sustainable shopping alternative by keeping thousands of pounds of reusable items out of landfills, recycling valuable metals, and directing wholesale goods to interested shoppers, rather than to the dump. Every purchase builds homes, communities, and hope.
HOW THIS PROJECT WILL MAKE AN IMPACT
The Habitat ReStores appeal to individuals who want to support a meaningful cause, shop sustainably, and find great deals on home goods. Through strategic social media content and campaigns, the ReStores can amplify these messages, reach wider audiences, and inspire more people to shop, donate, and get involved.
This internship will play a key role in supporting major campaigns—including the annual ReStore Earth Day Sale in April—giving the intern valuable experience in planning and executing social media initiatives that drive both sales and mission impact.
SKILLS DEVELOPED AND ENHANCED UPON COMPLETION
- Social media strategy and analytics
- Content creation and digital storytelling
- Marketing campaign planning
- Collaboration and communication within a professional team
- Data-driven decision making
- Experience working with a nonprofit for community impact
CORE ACTIVITIES IN THIS PROJECT
Marketing Strategy and Analytics
- Support Director of Communications and Marketing Coordinator with digital marketing tasks for Habitat Metro Denver and the ReStores.
- Collaborate with ReStore staff and volunteers to capture authentic content and ensure marketing efforts support their goals.
- Report on social media engagement and recommend tactics to improve metrics.
- Research and apply brand guidelines to all marketing materials, ensuring consistency in video, design, and copy across platforms.
- Study and incorporate best practices and trends from other Habitat ReStores and similar organizations to inform content strategy and engagement techniques.
- Monitor and evaluate content performance, using analytics to refine strategies and brainstorm new ideas for future campaigns.
- Audit and analyze existing social media content across Habitat Denver ReStores platforms to identify successful tactics and areas for improvement, with a special focus on TikTok.
- Create and monitor paid social media campaigns on Meta (Facebook and Instagram), including audience targeting, budget management, and performance reporting.
- By the end of the internship, the intern will be able to demonstrate how they supported Habitat Metro Denver and the ReStores to grow:
- Social media reach
- Video views
- Social media engagement
- Followers (on TikTok specifically)
Social Media and Content Creation
- Write and plan content for social media accounts for Habitat Metro Denver and the Denver ReStores.
- Support the Marketing Associate to manage social media channels. Post content, respond to inquiries, and track performance.
- Shoot photo and video content; edit photos and videos for social media.
- Create graphics to support social media posts and email marketing.
BASE KNOWLEDGE AND EXPERIENCE REQUIRED TO SUCCEED
- Pursuing degree in marketing, communications, digital media or related field preferred.
- Skills to capture photo and video content using smart phone or DSLR.
- Proficiency in Microsoft Office Suite, and graphics creation software ( Adobe Creative Suite or Canva).
- Interest in digital media, including social media trends, and desire to brainstorm and implement creative media ideas in a cause-oriented environment.
- Strong written and verbal communication skills, organizational skills, and ability to manage tasks and meet deadlines.
- Experience working as a member of a team; able to work independently but also eager to collaborate.
- Experience creating and managing social media content, for school projects or internships.
- Experience posting and scheduling in social media apps (i.e. Facebook, Instagram, TikTok) preferred.
ABILITIES AND REQUIREMENTS FOR THIS INTERNSHIP
- Available 8-16 hours each week, Monday-Friday. Occasional schedule flexibility possible, including evenings and weekends for events.
- Able to drive to and work from the four Metro Denver Habitat ReStores (Denver, Littleton, Aurora and Arvada). Milage Compensation is provided.
- The majority of internship hours will be conducted in an office environment, or at the Habitat ReStores; this will include sitting for computer work and standing/walking for content capture.
- A Motor Vehicle Report (MVR) will be run for insurance purposes. Valid driver’s license (min 3yrs possessing a valid DL – not including permit) and ability to be insured under the company’s insurance policy is a prerequisite.
