The Director, Content Strategy will be responsible for content planning, message development and copywriting for the iconic Beef. It’s What’s For Dinner. The person in this role is a key player in the Marketing team and reports to the Executive Director, Creative & Content. The person will work in partnership with the integrated team of internal and external creative partners and is responsible for developing content strategy, curating compelling stories, executing plans, and using research to inform decisions. The job is to create highly engaging messages that support building brand awareness and drive demand for beef and will primarily work with brand marketing, culinary and supply chain teams. This position works closely across other marketing functions to plan and execute.
An employee in this position may be called upon to do any or all the following essential functions. These examples do not include all the functions which the employee may be expected to perform.
Work with various leaders to develop and execute the content strategy within marketing, supply chain and culinary.
Work with Market Research to examine trends, segments, personas, and research findings to develop key messaging
Write, edit, and proof messaging and copy, including creative copy.
Develop clear and engaging content for ad campaigns, websites, e-newsletters, print and digital ads, radio and video scripts.
Lead and support storytelling efforts to ensure messages are compelling across target audiences.
Collaborate with internal teams to define and implement integrated content strategies in all channels.
Deliver and ensure ongoing stream of impactful high-quality content based on a campaign calendar.
Regularly measure and track progress of content calendar and apply data driven insights to future content.
Apply SEO, and other measures to continuously improve and tailor content to reach target audiences.
Develop and oversee content governance guidelines for tone, style, and voice for all content, and ensure consistency across all content assets.
Assist in the maintenance of a content library to empower internal and external stakeholders with the most updated and accurate messages and assets.
Conduct periodic content audits.
Work with internal teams to track and measure content performance.
Ensure that content strategy meets business objectives.
Other job duties as assigned.
EDUCATION – Bachelor’s Degree in marketing, advertising, communications, or related field preferred
EXPERIENCE – 5-7 years’ experience in a content role
EQUIVALENCY – Bachelor’s Degree with 10 years of professional experience
CERTIFICATION(S) – None
SKILLS- Proven track record in the development of content strategy for multiple consumer and business audiences. Excellent copywriting skills to develop engaging messaging for campaigns. Storytelling skills. Writing and editing skills. A passion for food: Dedicated to making a difference while communicating beef’s position as the preferred protein.
Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NCBA works to achieve the vision: "To be the trusted leader and definitive voice of the U.S. cattle and beef industry."
NCBA was voted a Denver Post 2021 Top Work Place by employees based on several aspects of workplace culture including collaboration, execution and excellence. We are always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this job application!
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