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  •   JOB TITLE: Director of Communications and              FLSA STATUS: Exempt
    Community Engagement                                              PAY GRADE: ADM 09
    REPORTS TO: Chief Human Resources Officer         DAYS:   260
    LOCATION: Educational Support Services (ESS)       JOB ID & DATE: ADM-15 | November, 2022
    Broad responsibility for leading the communications team to execute against the overall business plan, based on guidance from leadership. Directs, plans and oversees press releases, positive messaging, website, video messaging and district print and electronic communications.  Leads public relations and marketing strategies focused on increasing student enrollment. Supports the Board of Education and collaborates with district leadership to maximize opportunities for publicity, voice, brand, and community presence in all media avenues.  Coordinate and manage school district events, celebrations, and trainings. May assist with translation and/or communication using second language skills when necessary.

    Education Level Details
       Bachelor's Degree Communications, Marketing, Public Relations or related field required.
       Master's Degree preferred.

    License / Certification Required
       Valid Colorado Driver’s License.

    Work Experience Required
       Five (5) years of leadership and experience in a communications field preferred

    Other Skills and Abilities Required
       Experience working proactively with media relations.
       Knowledge of applicable school laws and regulations.
       Strong facilitation and communication skills, including ability to inspire others.
       Strong interpersonal and leadership skills, including the ability to lead a high-performing team.
       Strong inter-personal skills and ability to work with individuals at all different levels in the organization.
       Ability to develop, plan, and implement short- and long-range goals
       Ability to establish priorities, and organize resources.
       Must be able to effectively read, write, and speak English and Spanish


    • Lead the district's communications program by establishing annual objectives aligned to the district’s cultural and strategic plans and initiatives.
    • Manage communications within the district, between school and home, and between the district and the community to tell the story of district accomplishments and opportunities.
    • Enhance district accountability to the public by being a trustworthy source of information, maintaining open lines of communication, and building relationships that support students

    Public Relations

    • Manage all media relations, including the production and distribution of news releases, press conferences and proactive engagement of all media, responding promptly to all requests for public information, including requests made under the Colorado Open Records Act.
    • Supervise and coordinate the production of all district publications and communications platforms to include participatory media, marketing, media relations, crisis communications, internal communication and community partnerships.
    • Support and assist the Board of Education, chief officers and program leaders by facilitating intentional communications among the Board, the administration, the district community and the media.
    • Act as an official spokesperson for the district by serving as an active and visible representative to the broader community.
    • Develop safety and crisis communications plans in collaboration with district safety officials, including coordinating communications about weather or other delays and cancellations..

    Policy and Law

    • Effectively interpret policy, procedures and data.
    • Help maintain the district brand and social media guidelines.
    • Demonstrate integrity while working with matters related to the Family Educational Rights and Privacy Act (FERPA) and Colorado Open Records Law.


    • Work both independently with minimal direction and collaboratively as part of a larger team.
    • Resolve inquiries or complaints from the public, media, Board of Trustees or staff.
    • Stay current with professional practices in the field through participation in state and national organizations such as the Colorado School Public Relations Association and the National School Public Relations Association.


    • Develop and administer the department budget based on documented needs and ensure that operations are cost effective and funds are managed wisely.

    Personnel Management

    • Select, train, supervise and evaluate staff and make recommendations relative to assignment, retention, discipline and dismissal.
    • Develop training options and improvement plans to ensure exemplary operation of the communications function.
    • Supervise members of the Communications Department including experts in written, digital, video, and symbolic communications.

       Members of the  communications team

    Environment: The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Work is performed in classrooms, offices, work stations, meeting rooms and in the field.  Ability to work from a remote location in the event of building closure or shutdown.  The position may require the employee to work some evenings and weekends.    
    Movement: The position requires walking, standing, sitting, bending, stooping, kneeling, crouching and crawling.  
    Physical/Emotional: May work prolonged or irregular hours and must be able to maintain emotional control under stress.  ABility to carry work related items weighing less than 40 pounds, including but not limited to books, papers, camera equipment, and presentation materials. 

    This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required. 

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