The secret is out: Denver is the nation's top place to live, work, and play. Being the best place to live isn't easy; maintaining such a reputation means we need the best people working for the residents of Denver. People who want to make a difference; people who want to give back; people who want to be at the heart of this city and have a hand in creating our future. When you join us, you will employ your unique skills to do important and meaningful work critical to the success of both your organization and the city. Be a part of the city that you love. #WhereDenverWorks­­
The Denver Sheriff Department (DSD) is seeking a highly-skilled and experienced Communications Director to help shape the Department's communication in a fast-paced and dynamic workplace. Responsibilities include the overall direction of the DSD Communications, and will establish goals, oversee the implementation of a comprehensive and strategic communications and public relations plan including policies, procedures, guidelines, and standards, and direct the development, design, implementation and evaluation of emergency communications, informational materials, programs, projects, and other outreach activities.
It is priority of the DSD to maintain a positive relationship with the public, news media and other related organizations and stakeholders.  The Department is committed to informing the public and the media of events within the Department's area of responsibility often through social media.  It is further the intent of the Department to assist the public and news media in their efforts of gathering information that does not violate an individual's rights or negatively impacts the safety and security of the organization.

About Our Job


  • Manages internal and external communications, marketing, public relations, public information, and/or communications endeavors for the Denver Sheriff Department. Evolving a strategic and comprehensive communications plan for the department, and serving as the principal spokesperson.  The Communications Director is responsible for establishing and maintaining effective working relationships with city officials, department managers, representatives from the press/media, and the public. 
  • The Denver Sheriff Department is committed to accountable and transparent innovative best practices, and the Communications Director role is responsible for representing this commitment in all aspects of work including but not limited to:  planning, organizing, allocating resources, ensuring compliance with procedures, and achieving the outcomes of the work unit(s). These duties involve weighing and evaluating complex factors requiring a high degree of exercising sound judgment, analytical ability, and problem solving.


  • Work collaboratively with the Sheriff Department's leadership team, sworn and civilian staff, and key stakeholders such as, but not limited to, the Mayor's Office, Executive Director of Safety, City Attorney's Office, and District Attorney's Office to understand the department's vision and develop strategies to effectively communicate it to both internal and external audiences.
  • Execute and lead a comprehensive strategic communications plan for the department, including internal and external communications, that align with the Department's overall strategic plan.
  • Advises department leadership on how organizational direction and policy actions may be perceived and recommends communications strategies that support balanced comprehension to a variety of audiences.   
  • Establish and maintain good working relationship with staff, media representatives, community leaders, city officials, and stakeholders.
  • Establish and maintain good working relationships with media representatives, acts as a department's principal spokesperson by arranging press coverage for a variety of public events and community outreach efforts, and oversees and coordinates the production and distribution of public information and announcements.
  • Acts as the principal spokesperson, manages all media inquiries which will include on camera segments, and provides executive-level advisement on effective crisis communications strategies.
  • Develops and pitches positive stories that promote awareness of the department's programs, initiatives, community engagement, and employee successes.  
  • Oversees all departmental crisis communications by serving as a spokesperson, providing executive counsel, and interacting with city, local, or federal officials and manages legal implications of response.
  • Responds to critical or sensitive requests from the public, media, or elected/city officials in a timely manner. 
  • Manages and writes content for the department's website, social media platforms, department newsletter, and public information materials. 
  • Ensures financial resources are utilized appropriately and shifts resources based on business needs within budget restraints. 
  • Resolves operational and management issues, makes decisions that are inclusive of multiple perspectives, and solves underlying problems.
  • Represents the department in meetings with business and community based organizations, elected and/or appointed officials, and other city entities.  Serves as a city representative on various committees and fosters collaborative relationships that benefit the organization.
  • Communicates annual work plans to employees and ensures employees are focused on the work plan and achieving performance standards, as positions are added to support the communication efforts. This includes managing vendors that are assigned to provide specific work products for the department.
  • Performs other related duties as assigned. Any one position may not include all the duties listed. However, the allocation of positions will be determined by the amount of time spent in performing the essential duties listed above.


  • Marketing – Knowledge of principles and methods for promoting services and work products in a public service setting. 
  • Communications & Media – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. 
  • Communicating with Persons Outside Organization – Communicating with people outside the organization; representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, by telephone, or e-mail. 
  • Leadership – Inspires, motives, guides others toward goals; coaches, mentors, challenges staff, adapts leadership styles to various situations, model's high standards of honesty, integrity, trust, openness, and respect for individuals by applying these values daily. 
  • Writing – Expresses facts and ideas in writing in a succinct and organized manner. 
  • Oral Communication – Expresses ideas and facts to individuals or groups effectively; makes clear and convincing oral presentations; listens to others; facilitates an open exchange of ideas. 
  • Creative Thinking – Uses imagination to develop new insights into situations and applies innovative solutions to problems; designs new methods where established methods and procedures are inapplicable or are unavailable. 
  • Conflict Management – Minimizes confrontations, disagreements, complaints, and grievances and resolves them in a constructive manner. Works with staff, higher-level managers, peers, administrative staff from other organizations, internal and external customers, and local stakeholder's groups to generate areas of agreement and joint action. 
  • Financial Management – Recommends, administers, allocates, negotiates, and monitors revenue and/or expenditures to ensure cost-effective management of a program area. 
  • Inclusion – Recognizes the value of diverse perspectives and experience and fosters a work environment reflective of the community at large. Values individuality and helps staff to work to their strengths.
  • Human Resources Management – Empowers and mentors staff by sharing power and authority; develops lower levels of leadership; shares rewards with staff; ensures staff are appraised, developed, and are otherwise treated fairly. 
  • Reading – Understands and interprets material, including technical information, rules, regulations, instructions, reports, charts, graphs, or tables; applies what is learned from written materials to specific situations. 
  • Integrity/Honesty – Displays high standards of ethical conduct and understands the impact of violating these standards on an organization, self and others; chooses an ethical course of action; is trustworthy. 
  • Interpersonal Skills – Considers and responds appropriately to the needs, feelings, and capabilities of others; adjusts approaches to suit different people and situations. 
  • Problem Solving – Identifies and analyzes problems; uses sound reasoning to arrive at conclusions; finds alternative solutions to complex problems; distinguishes between relevant and irrelevant information to make logical judgments. 
  • Self-Management – Sets well-defined and realistic personal goals; displays a high level of initiative, effort, and commitment towards completing assignments in a timely manner; works with minimal supervision; is motivated to achieve; and demonstrates responsible behavior. 
  • Client Orientation – Applies quality management principles and processes for delivery of high-quality products and services within a program area; meets routine demands of internal and external customers, and strives for continuous improvement. 
  • Teamwork – Encourages and facilitates cooperation, pride, trust, and group identity; fosters commitment and team spirit; and works with others to achieve goals. 
  • Planning & Evaluation – Establishes program objectives and strategies; identifies required resources and develops plans for carrying out the work in a timely manner. Monitors and evaluates progress to ensure that program policies are being implemented and adjusted as necessary to accomplish the organization's mission. 
  • Reasoning – Identifies rules, principles or relationships that explain facts, data, or other information; analyzes information and makes correct inferences or draws accurate conclusions. 
  • Decision Making – Specifies goals and obstacles in achieving goals, generates alternatives, considers risks and evaluates and chooses the best alternative to decide, draw conclusions or solve a problem.


About You

The ideal candidate for this position will have:

  • extensive critical/emergency communications experience (two or more years in a professional setting) in a high-profile
  • media heavy environment
  • understands the critical mission of public relations and will be comfortable in the public eye

We realize your time is valuable so please do not apply if you do not have at least the following required minimum qualifications: Bachelor's Degree and three years of professional experience at the type and level of a Marketing/Communications Specialist in communications, marketing, and/or public relations.

Education/Experience Equivalency: Additional appropriate experience may be substituted for the minimum education requirement. 

Licensure & Certification:  By position, requires a valid CO Class R Driver's License at the time of application and must be kept as a condition of continued employment. 


About Everything Else


Classification Title: We call this job a Communications Director. The official job classification title is Marketing Communications Manager.
Assessments/Testing: This position does not require testing. 
Pre-employment Screening: An offer of employment is contingent on the verification of credentials and other information required by law and City and County of Denver policies, including the successful completion of a background check. Candidates must pass a criminal background check and other verifications required for the position which may include, but are not limited to, employment and/or education verification, motor vehicle record check, drug test, and/or physical. The existence of a conviction does not automatically disqualify an individual from employment except where federal or state law or regulations prohibit employment of an individual with certain convictions. For more information about the selection and employment screening process, click here.
Probationary Period: This position may require the selected candidate to complete at least a six-month probationary period prior to attaining career status with the City & County of Denver. For more information about the probationary period, click here.
CLICK HERE to apply
The City and County of Denver provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, national origin, disability, genetic information, age, or any other status protected under federal, state, and/or local law.  
Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Share on RedditEmail this to someonePrint this page