Director of Marketing
The Medical Center of Aurora
 
We are seeking a Director of Marketing for our center to ensure that we continue to provide all patients with high quality, efficient care. We are an amazing team that works hard to support each other and are seeking a phenomenal addition like you who feels patient care is as meaningful as we do. We want you to apply now!
 
We offer you an excellent total compensation package, including competitive salary, excellent benefit package and growth opportunities. We believe in our team and your ability to do excellent work with us. Your benefits include 401k, PTO medical, dental, flex spending, life, disability, tuition reimbursement, employee discount program, employee stock purchase program and student loan repayment. We would love to talk to you about this fantastic opportunity.
 
Healthcare Corporation of America (HCA) is a community of 94,000 Registered Nurses and 38,000 active physicians. We have over 1,900 facilities ranging from hospitals, freestanding ER’s, ambulatory surgery centers, and urgent care clinics. Our facility based staff continues to raise the bar in patient care. Ten HCA hospitals have been named in IBM Watson Health’s top 100 best-performing hospitals based on patient satisfaction and operational data.
 
At The Medical Center of Aurora, patients are our first priority. We take extreme measures to ensure high quality, safe care in the most comfortable setting possible.
 
Highlights About The Medical Center of Aurora
ANCC-Magnet-Recog-PMS-white-behind-logo
 
Metro Denver's first community hospital to earn two-time Magnet Recognition for nursing excellence
Primary Stroke Certification (The Medical Center of Aurora South Campus)
Two accredited Chest Pain Centers (South Campus and Centennial Medical Plaza)
Named Colorado's ONLY 2016 Leapfrog Top General Hospital
Recognized as the #4 hospital in the Denver metro area and the #4 hospital in Colorado by U.S. News & World Report's Best Hospitals Report (2014-2015, 2017-2018)
Received 'A' grades from The Leapfrog Group (Fall 2015, Fall 2016, Spring 2017)
Level II Trauma Center at our South Campus
Level III NICU at our South Campus
Received the Emergency Nurses Association Lantern Award Recipient for 2013-2016, one of only nine hospitals in the country
Saddle Rock ER received Press Ganey's 2016 Guardian of Excellence Award for Outstanding Performance in Patient Experience
State-of-the-art Heart Care Tower on South Campus
Community Hospital Cancer Program accreditation from American College of Surgeons' Commission on Cancer
NAPBC-accredited Breast Cancer Care Center
Rocky Mountain Hospital for Children affiliation
Affiliate of HealthONE, Denver's largest healthcare system
 
About The Medical Center of Aurora
The Medical Center of Aurora, the first community hospital in the Denver Metro area to receive two-time Magnet designation for nursing excellence by the American Nurses Credentialing Center (ANCC), is a 346-bed acute care hospital located in Aurora, Colorado. The Medical Center of Aurora is comprised of six campuses in Aurora and Centennial, Colo., including the Main Campus, located at Interstate 225 and Mississippi, the North Campus Behavioral Health and Wellness Center, Centennial Medical Plaza, Saddle Rock ER, Spalding Rehabilitation Hospital, Spalding Rehabilitation at P/SL, and a medical office building at Green Valley Ranch. The Main Campus facility is a Level II Trauma Center with Primary Stroke Certification and Chest Pain Center accreditation, serving the eastern metro area and I-70 corridor. The Medical Center of Aurora received ‘A’ grades from The Leapfrog Group (Fall 2015, Fall 2016, Spring 2017), was named Colorado’s only 2016 Leapfrog Top General Hospital, was recognized as the #4 hospital in the Denver metro area and the #4 hospital in Colorado by U.S. News & World Report (2014-2015, 2017-2018), and was one of only nine hospitals in the country to receive the Lantern Award for Excellence in Emergency Room Care by the Emergency Nurses Association (2013).
 
The Facility Director PR & Communications reports to the hospital CEO and the Division AVP of Marketing. This individual also sits on the hospital’s Administrative Leadership team playing a critical role in representing the voice of our customer, as well as serving as the lead hospital communicator/spokesperson both internally and externally.

Supports development of annual PR & Communication plan to synchronize with Division-developed paid media plan for the hospital/market. Drives our community and customer engagement to heighten our positive reputation within the community. Develops organic content (written, web, video) via tight connectivity with key service line leaders and physicians. Leverages this content to create dynamic materials, messaging, events and forums that will positively engage the community to choose this facility. Measures success of all activities in order to refine and adjust as needed. Operates smoothly in a fast-paced, high-intensity matrix environment.

Leadership and Collaboration:
• Serves as an advisor and team member for all marketing, public relations and communications activities.
• Provides outstanding and timely customer service. Develops and maintains positive working relationships with facility administration, directors, staff, and physicians
• Plans and implements budget for PR and community involvement programs.
• Manages to local discretionary budget.
• Identifies high impact use of budget dollars to reach strategically targeted demographics.
• Collaborates with Division marketing to develop parallel advertising and direct mail plan, to be executed at the Division. Guides Division team on latest developments, launches, advances and needs for this plan to ensure constant calibration and relevance of the activities.
• Collaborates with service line, department, sales, physician offices, HCA Physician Services and operations leaders.
Earned Media Plan Execution:
• Develops and aligns annual PR & Communication plans with Division-developed paid media plan for the hospital/market. Proactively interacts with media representative to obtain placement of hospital-related news stories.
• Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support primary hospital business goals. This will include earned media, social media, web, e-news, email, video, internal communication, collateral, events and sponsorships. Executes plan and measures ROI of all activities.
• Seeks out hospital or PSG care stories to drive positive perception of our facilities, programs and people via media relations and social media. Places proactive, positive media stories, and manages reactive or crisis communications needs.
• Maintains positive working relationships with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote TMCA programs, services and personnel. Responds in a timely manner to media requests.
• Develops placements (locally, regionally and nationally) of new stories related to hospital services, programs, personnel and accomplishments.
• Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies.
Customer Problem Resolution:
• Consistently monitors comments and reviews in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.
• Leverages Binary Fountain reporting and Reputation Management tools and processes to continuously elevate ratings and reputation for the facilities.
Managing Public Relations & Communications
• Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information.
• Understands internal and external policies, procedures, and regulations that impact the marketing environment. Ensures adherence of marketing activities and web properties to these policies.
• Manages crisis communications and serves as an on-call public information representative.
• Works with the AVP to determine appropriate media spokesperson for hospital events and news stories.
• Serves as lead communicator for strategic messaging to internal audiences: colleagues, volunteers, physicians, etc.
• With support from our Division Team, develops materials needed in print, online, digital, video, blog and web.
• Manages social media and digital communities via regular, active posts and information sharing.
• Manages online business listings.
Community Relations
• Drives community and customer engagement to heighten our positive reputation within the community.
• Identifies meaningful health care related community activities in the hospital’s defined service area that complement the organization’s goals. Develops and coordinates events and programs in coordination with Division and hospital goals.
• Plans, promotes, and holds special events designed to raise awareness of the submarket’s capabilities and strengths.
• Researches, develops and manages new programs / initiatives for hospital’s community involvement.

 

If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply. We promptly review all applications. If you are highly qualified you will hear from one of our managers. Come unlock the possibilities and apply today!
 

Qualifications

Qualifications
  • 5-7 years experience required.
  • 3 years of leadership
  • Bachelors Degree Required
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Notice

Our Company’s recruiters are here to help unlock the next possibility within your career and we take your candidate experience very seriously. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Gmail or Yahoo Mail. If you feel suspicious of a job posting or job-related email, let us know by clicking here.

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