Job Description Summary
Collaborate on the development and implementation of Transamerica’s national public relations/media relations program to support business objections and reputational enhancement.
Collaborate with business stakeholders to implement a tactical, integrated and strategic media plan.
Create written content for news releases, media alerts and talking points for key spokespeople.
Create multimedia content such as infographics, blogs, social media posts and videos.
Coordinate public relations (PR) plans, status reports and other day-to-day workflow; manage PR pipeline and calendar.
Monitor media outlets for coverage of client news and competitor developments; flag for appropriate team members.
Cultivate and maintain key media relationships.
Proactively pitch external media for placement opportunities.
Ensure media lists (Tier 1, trade and online) are developed and kept up-to-date.
Investigate and respond quickly to inquiries from news media; collaborate with PR team, collect relevant information, identify appropriate spokespeople, prepare messaging and secure approvals.
Represent Transamerica to various community groups, civic and social organizations, in support of the company’s positioning and customer-centric focus.
Assist with developing and implementing crisis communications.
Work with external public relations agency to manage priorities, PR opportunities, and track budget.
Bachelor’s degree in communications or equivalent work experience.
Eight years of experience working in a complex organization with on-going change.
Willing and able to seek out new PR opportunities in support of the brand.
Advanced writing skills and experience pitching and securing media coverage.
Ability to understand and meet regulatory/compliance requirements.
Knowledge of AP style.
Advanced proficiency using MS Office.
Behavioral & Leadership Competencies:
Skilled communicator able to interface with key internal stakeholders and serve as communications counsel.
Self-driven with exceptional organizational skills to manage multiple projects and meet tight deadlines.
Strong collaborator able to solve problems and excel in a fast-paced environment.