The University of Colorado and the Advancement Marketing and Communications team encourages applications for the Director of Storytelling and Communications. As a team lead and influencer, the Director of Storytelling and Communications, who also serves as the Editor of the Coloradan alumni magazine, owns all work related to the creation, production, and delivery of compelling and high-impact communications and initiatives across various platforms. Leading a team of three storytellers/writers/copy editors, and student workers, including the Senior Associate Editor of the Coloradan, this role is intensively relational and collaborative with external and internal partners, campus teams and administrators, Advancement teams, faculty, staff, students, donors and alumni. Reporting to the Executive Director of Advancement Marketing and Communications, the Director also writes and edits for various publications, leads story collection and ideas, and assists with internal communications and other publications that support CU Boulder’s overarching goals. The Director is passionate about strategic marketing and is eager to work in a creative environment where marketing and communications plans are built purposefully to tell stories and to drive Advancement’s mission to inform, encourage and engage. The position works in a coordinated, cross-functionality environment working alongside all of the Advancement Marketing and Communications teams.
Who We Are
As an integrated and strategic creative powerhouse, the Advancement Marketing and Communications team consists of Strategy and Alignment, Storytelling and Communications, Creative Communications, Digital Marketing and Engagement teams. To build positive change, Advancement Marketing and Communication supports cross-functional strategies, collaboration and connectivity. With an unwavering belief in the power of storytelling, the team understands how to create an authentic brand narrative through a creative process that is always idea-inspired, engaging and grounded in strategy. With a strong entrepreneurial spirit, our work is a testament to our dedication to data-driven strategies, creative excellence and our ability to move nimbly, efficiently and passionately to CU Boulder and our partners.
What Your Key Responsibilities Will Be
- Create and coordinate the implementation of strategic, dynamic and engaging content and communications offering consistency, cohesion and “one voice” for the alumni magazine and other advancement initiatives and projects, including, but not limited to alumni content, proposals, impact reports, information packets, newsletters, etc.
- Assist with producing communications that support Advancement and the university's brand and critical messaging, and provide regular, significant and consistent information about initiatives and activities across the university and among alumni.
- In partnership with Advancement Marketing and Communications team, consider and explore new forms of communications encompassing the latest communications formats, tools and delivery methods, such as enhancing the online and social presence of the magazine.
- Develop, execute and monitor communications plans, programs and campaigns in collaboration with key university offices and departments.
- Ensure cohesive content strategy and content creation. Create, maintain, and lead an overall inventory of compelling content to be implemented across all platforms.
- Establish, lead and continually refine a Coloradan Editorial Advisory Group composed of Advancement and university staff for the purpose of sharing ideas and brainstorm topics quarterly. Participate in the advisory board meetings, and in meetings with CU Boulder schools, colleges, units and departments to stay abreast of issues and initiatives.
- As Editor of the Coloradan, internal communications and other publications, develop story ideas, write and edit copy, manage staff writers and freelancers, and direct designers, printing and mailing vendors and other partners to develop creative content on deadline. Oversee storytelling content and editorial strategy for all publications and communications efforts.
- Run weekly idea/story meetings, publication schedules, and idea/story budgets.
- Develop goals, establish consistent standards for measurement, and assess progress through quantified and qualified research.
- In concert with the Executive Director, oversee, implement and maintain a campaign communications plan. Draft internal and external Campaign deliverables to include the development of a campaign case statement, ongoing campaign updates, all print/digital/video materials produced in support of the campaign including website content, printed collateral, brochures, update letters, e-newsletters, social media content, news releases, blog posts, PowerPoints, scripts and other communications and marketing collateral.
- Liaise and solidify relationships with Strategic Communications and System Communications to ensure we are coordinated and in sync with content and initiatives.
- Proactively anticipate and recommend communications strategies and messaging that elevate and protect the university's perception and reputation.
- Ensure all work is done in alignment with the vision and values of CU Boulder and Advancement Marketing and Communications.
- Collaborate with the Strategic Communications team, with other colleagues and other university divisions and departments to plan, coordinate, problem solve, and present information.
- Write clear, error-free content for online and print publications.
- Produce high-quality final products/deliverables on tight deadlines.
- Juggle multiple projects simultaneously.
- Ensure adherence to graphic standards and brand consistency.
- Perform other duties as assigned and lead new projects as needed.
- Responsible for initiating, completing and assessing own work, as well as managing freelance and contract writers, designers and other contributors to the magazine and other communications.
- Work involves non-routine situations and interpretation of data and information and requires perspective, experience, and flexibility in the establishment of procedures, deadlines, and creative approach.
- Work is collaborative at the concept stage and requires openness and communication in figuring out and directing the appropriate course of action.
- Work is performed in collaboration and independently, except when the interpretation of law, policy, rule, complex procedure or request for exception is required.
- Prepare, manage and monitor an annual Coloradan budget and related contracts.
What We Can Offer
- The salary range for this position starts at $90,000.
- Additional information on CU Boulder's Benefits can be found at https://www.colorado.edu/jobs/benefits
Be Dynamic. Be Inspired. Be Boulder.
What We Require
- Bachelor's degree in journalism, communications or related field or equivalent combination of education and experience.
- Minimum of five years of experience in the field of journalism or communications with exceptional skills writing short blurbs to feature-length articles, as marketing copy for print and electronic distribution.
- Five or more years as an editor of a magazine, newspaper or related experience.
- A minimum of three years in a supervisory role and the ability to lead outside consultants.
- Demonstrated understanding of storytelling within advancement communications and magazines.
- Expert knowledge of writing, editing, proofreading and the tenets of journalism including AP style.
What You Will Need
- Outstanding attention to detail and be able to perform in a high-pressure environment without missing deadlines.
- Excellent communication skills with the ability to collaborate and work cross-functionally in a dynamic work environment.
- Ability to think independently and creatively while carrying out the overall vision for the organization.
- Strong budgetary experience including a proven ability to forecast expenditures and manage line-item expenses.
- Excellent customer service skills.
- A passion for CU Boulder.
What We Would Like You To Have
- Master's degree in journalism or related field and/or seven to 10 years of progressively relevant experience, including supervisory and management responsibilities.
- Deep knowledge of the University of Colorado, including its history, traditions, and governance.
- Minimum 7 years of experience in the field of journalism with expert writing skills from short blurbs to feature-length articles as well as marketing copy for print and electronic distribution.
To apply, please submit the following materials:
- A current resume.
- A cover letter that specifically addresses how your background and experience align with the requirements, qualifications, and responsibilities of the position.
You will not be asked to upload references at this time.
Please apply by February 17, 2020 for consideration.
Note: Application materials will not be accepted via email. For consideration, applications must be submitted through CU Boulder Jobs.