SUMMARY:

Crocs is seeking a highly talented, motivated and driven Global Digital Marketing Manager to support the global marketing team with paid digital media efforts across the US and key global marketplaces.  This important role on the team will be responsible for creating and driving the strategy, planning and development of our media plan, creation and management of key performance indicators, leadership of reporting and optimization, and will be the primary point of contact between our agency partner(s) and internal teams, spearheading collaboration and communication between individuals, functions and regions. 

The ideal candidate will possess strong organizational and communication skills, must be very detail-oriented, and can operate effectively on their own while also being able to collaborate with and gain trust from high performing cross-functional team members both internally and externally. He/she must be able to organize, present, and explain complex concepts, strategies and results in a clear manner. 

The Manager must be able to work in a matrixed and fast-paced environment and excel in identifying opportunities and solving problems, be they operational or strategic in nature.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

Media Strategy and Planning:

  • Leads internal marketing team and eCommerce function as well as agency partners to develop annual and seasonal media strategies that will drive key brand and product goals
  • Solicits input and creates media strategy briefs based on business opportunities, needs and challenges within local markets. Drives alignment of briefs cross-functionally and with leader stakeholders
  • Leads briefing process with agency partners, driving timely and effective media plan development
  • Communicates plans to key stakeholders and supports refinement as needed

Agency Support:

  • Serves as primary point of contact between agency and internal Crocs team, ensuring adhesion to Crocs’ vision and strategy and fostering a high-functioning and collaborative relationship
  • Leads weekly status calls with agency and day-to-day communications, facilitates communications and action steps to appropriate internal cross-funcational partners and back to agency

Media Operations:

  • In partnership with marketing operations team, responsible for day-to-day media planning operations across agency and internal teams including marketing, eCommerce, and creative across global markets
  • Builds recommendation for utilization of creative assets and strategies across media plans and supports production and creative teams in development and deployment of assets to support plan

Media Performance and Reporting:

  • Partners with agency and available reporting platforms to monitor performance and share reports to relevant stakeholders
  • Captures key insights and updates and shares with marketing leadership and through broader organization as appropriate
  • Identifies reporting gaps and partners with agency and internal teams to build and implement solutions to close them
  • Serves as key internal point of contact for questions, updates and status of media performance
  • Develops regular communications to share internally, driving alignment and collaboration across Crocs functions and regions

Budget:

  • Owns development and management of media budgets, including tracking and organization of PO creation and invoicing
  • Ensures streamlined and regular communication and visibility of budget across to internal stakeholders 

QUALIFICATIONS:

The successful candidate will be a self-starter, have demonstrated leadership working in a complex corporate structure and have an ability to communicate with and influence across departmental boundaries to affect positive change.This individual will have the following knowledge, skills and personal characteristics (required):

  • BS/BA in marketing, advertising, business or related field, advanced degree preferred
  • 7+ years experience in digital marketing within a marketing/ e-commerce function or agency
  • Strong proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics
  • Expertise in global digital media landscape with strong experience in performance and programmatic media
  • Understanding how to strategically plan and manage digital media with differing objectives across the marketing funnel: consumer acquisition, brand awareness and consideration, and performance
  • Detail oriented with strong communication skills (both oral and written)
  • Team player with ability to collaborate cross-functionally to ensure media objectives and plans align with overarching marketing objectives, creative strategies and sales channel goals
  • Broad understanding of digital media measurement and reporting in order to help set objectives, identify optimizations and communicate performance to key stakeholders
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