This innovation marketing position leads short-term innovation efforts. In this role, you drive and champion the voice of the consumer and the voice of the operator for the Prepared Foods and Fresh Pilgrim's business units (BUs) stable of brands (Just Bare, Pilgrim's, Pierce, and Gold Kist) across the consumer and operator sales channels.


Innovation Marketing Manager (On-Site)

Purpose and Scope/General Summary: This innovation marketing position leads short-term innovation efforts. In this role, you drive and champion the voice of the consumer and the voice of the operator for the Prepared Foods and Fresh Pilgrim's business units (BUs) stable of brands (Just Bare, Pilgrim's, Pierce, and Gold Kist) across the consumer and operator sales channels. As steward of the innovation process from feasibility to launch, strategically holding in balance consumer, market, and business dynamics, you will commercialize a pipeline of products based on actionable consumer and operator insights over a rolling 18-month time horizon. This position is a vital thought leadership role. You enable advancing the Company's branded product portfolio; facilitating the "Right to Win;" achieving key performance indicators (KPIs) of the Research & Development & Innovation (R&D&I) department.

Your playing field in this position is fueled by a combined love and interest in answering questions from the voice of the consumer and operator perspectives to mitigate branded innovation risk and then by serving as the owner and project leader or a portfolio of branded innovation products. You will lead, collaborate, and influence cross-functionally by working closely with Category Marketing, R&D, Regulatory & Nutrition, Culinary, Sensory Science, Brand and Commerce Activation Marketing, Sales, Operations, Procurement, and Supply Chain team members.


  • Leads the Short-Term Innovation Team delivering consumer-preferred products
  • Champions the voice of the consumer and the voice of the operator backed by data validation and insights to drive new branded product growth
  • Serves as an insight conduit using innovation processes and discipline to successfully project manage a portfolio of products across the innovation pipeline
  • Uses research methodologies including product concepts testing, TURF analysis, focus groups, structured ideations, and IHUT/IRUT as part of the feasibility, development, and validation process for new products underway
  • Partners with Culinary and Sensory Science Team, crafting product concept statements for consumer and operator screening to facilitate advancement through the new product stage gate process
  • Regularly studies the insight domains of macro (social, technological, economic, environmental, political, and well-being) and micro (category and product including competitive intelligence) spectrums
  • Curates a product concept library of product options to facilitate innovation pipeline planning
  • Mines data in partnership with the Market Intelligence Team and the Category Management Team to ensure effective market opportunities with branded products
  • Provides support in the tracking and reporting against innovation goals and objectives (KPIs) back into the broader organization
  • Partners with broader Innovation Marketing, R&D, Market Intelligence, Sales, Customer Marketing, and Category Marketing teams to craft the “sell in” stories for innovations to key customers
  • Levers research vendors/partners to design and to execute market research studies to uncover meaningful insights and implications, supporting the Innovation and Brand Teams
  • Coaches and develops direct reports
  • Other duties as assigned


  • Minimum of 3-5 years of related, progressive experience (food/beverage or CPG marketing, agency or marketing strategy preferred)
  • Bachelor’s degree required; Master’s degree preferred
  • Ability to travel (15%)
  • Entrepreneurial accountability to drive projects forward in a disciplined approach with an attention and love for details
  • Excellent determination evidenced by keen strategic thinking, collaboration, problem solving, teaming, and project execution skills
  • Fluency in peer influence and navigating with organizational agility
  • Experience in business case development
  • Ability to effectively coach, manage, engage, and inspire direct reports
  • Curiosity and a knack for storytelling the “why”
  • Excellent communication & presentation skills—verbal and written
  • Proficient with Microsoft Office Suite
  • Strong negotiation skills
  • Comfort with ambiguity
  • As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations. Unless otherwise specified in this posting, the amount of travel may vary, and the most qualified candidate must be willing and able to travel as business needs dictate.

The applicant who fills this position will be eligible for the following compensation and benefits:

  • Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
  • Paid Time Off: sick leave, vacation, and 6 company observed holidays;
  • 401(k):eligible after 90 days of employment including company match which begins after the first year of service and follows the company vesting schedule
  • Base salaryrange of $96,000 – $115,000;and
  • Incentive Pay:This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program;

For individuals assigned and/or hired to work in Colorado, JBS and Pilgrim’s is required by law to include a reasonable estimate of the compensation for this role. This compensation range is specific to the State of Colorado and takes into account various factors that are considered in making compensation decisions, including but not limited to a candidate’s relevant experience, qualifications, skills, competencies, and proficiencies for the role.

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. It is a job expectation that all new employees are fully vaccinated against COVID-19. Those who have, at minimum, the first of a two-dose vaccine in advance of their first date of employment will be required as a condition of continuing employment to receive the second dose within the manufacturers recommend timeframe and submit proof of their final vaccination dose once obtained. If you need assistance in obtaining a vaccine, the Company can help schedule you with one of its healthcare partners following a conditional job offer, if one is made. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

About us: As part of JBS – the world’s largest food company, Pilgrim’s is the second largest chicken producer in the world, with operations in the U.S., Puerto Rico, Mexico and the U.K. Pilgrim’s processes, prepares, packages and delivers fresh, further-processed and value-added poultry products for sale to customers in more than 100 countries, employs more than 50,000 people and contracts with more than 5,200 family farmers. Pilgrim’s is headquartered in Greeley, Colorado, at the JBS USA corporate office with over 1,200 employees working on-site.

Our mission: To be the best in all that we do, completely focused on our business, ensuring the best products and services to our customers, a relationship of trust with our suppliers, profitability for our shareholders and the opportunity of a better future for all of our team members.

Our core values: Availability, Determination, Discipline, Humility, Ownership, Simplicity, Sincerity

Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Share on RedditEmail this to someonePrint this page