Lead Marketing Influencer

Summary

Description

Job Description: 

We are seeking a dynamic and experienced Lead, Influencer Marketing to spearhead our influencer marketing strategy. This role will be pivotal in shaping our brand presence across social media platforms, engaging audiences, and driving leads through authentic influencer partnerships. Long-term success includes attracting consumers, empowering RE/MAX agents as brand ambassadors and influencers, helping to amplify the brand’s reach, credibility, and engagement across digital platforms. Your expertise in influencer marketing and social media strategy will play a pivotal role in building a unique and authentic online presence for our agents and brand. The ideal candidate will possess a deep understanding of the real estate market, a passion for digital marketing and a proven track record in influencer collaboration.

Responsibilities:

1. Program Development & Strategy:
   • Create full-year and ongoing strategies for working with influential agents in the brand, activating them as brand ambassadors with a focus on brand awareness, lead generation and customer engagement.
   • Develop a consumer program that identifies influencers that help attract priority and new audiences to the brand.
   • Create niche programs for any partners that wish to leverage agent influencers as part of other brand monetization programs and partnerships.
   • Develop guidelines and best practices for agents to build and maintain a strong, engaging social presence reflective of brand standards – including paid offerings and packages the network may elect to purchase.
   • Expand the Agent Creator Network across Canada and U.S. markets to activate as many agents and certify as brand ambassadors.
   • Work with the legal team to develop any rules, regulations, agreements and compliance mechanisms needed to execute on various strategies.
2. Content Strategy & Collaboration:
   • Collaborate with growth marketing, social media, brand and cross-functional teams to create the calendar of brand asks and identify opportunities to highlight agents’ expertise, success stories, and community connections.
   • Collaborate with agents to co-create content, including property showcases, market insights, brand partnerships and lifestyle content.
   • Guide agents in posting brand news and wins as prompts through the social management tools. 
   • Partner with the social team to align agent-generated content and consumer influencer content across the company’s overall social media channels.
3. Campaign Management:
   • Design and manage agent-driven influencer campaigns within management tools.
   • Develop KPIs and measurement that tracks campaign performance, including engagement, reach and lead generation, as well as actionable insights for continued improvement.
   • Develop innovative ways to incentivize agent participation and recognize top-performing influencers.
   • Stay updated on industry trends, emerging platforms, and best practices in influencer marketing, adapting strategies as necessary to maintain a competitive edge.
4. Relationship Building:
   • Research and identify relevant influencers, content creators, and brand ambassadors within the real estate, lifestyle, and home improvement niches who align with our brand values and target audience.
   • Act as a liaison between the company and agents, fostering a collaborative and supportive environment.
   • Build a strong community of agent influencers to share ideas, successes, best practices and mutual benefit.
5. Analytics & Reporting:
   • Monitor key performance indicators (KPIs) such as follower growth, engagement rates and lead conversions for agents’ influencer activities.
   • Provide regular reports and recommendations to optimize the program and demonstrate ROI.

Years of Experience:

• Minimum of 2-3 years in influencer marketing, social media management, or related roles, preferably in the real estate or lifestyle industry.

Preferred Education Requirements:

• Bachelor’s degree in marketing, communications, public relations, or a related field.

Preferred Licensing, Certificates, and Skills (If necessary):

• Strong understanding of social media platforms and trends, especially Instagram, TikTok, YouTube, and LinkedIn.
• Expertise in influencer marketing strategies, tools, and campaign management.
• Ability to train and mentor others in social media and content creation.
• Excellent communication, organizational, and project management skills.
• Proficiency with analytics tools and platforms (e.g., Google Analytics, Tagger, Sprout Social).

Standard Preferred Knowledge, Skills, and Abilities:

• Technical/Functional Expertise: Has knowledge of the job, function, department and its impact on customers, continues to learn and grow, stays current on changes in process, policy and the function and fulfills responsibilities of the job.
• Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, respectful of team, resolves problems, responds with tact and diplomacy, shares pride of the brand to customers, preserves the culture.
• Decision Quality: Makes sound decisions quickly, gathers information, considers long term repercussions of decisions, is accountable for decisions.
• Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities and meets deadlines and keeps management apprised of progress.

Hire Range/Rate:

$90,000 – $100,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location.  The offer rate represents one component of the RE/MAX Holdings total compensation package.  Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups 
  • Community Engagement
  • Diversity, Equity, and Inclusion
  • Parenting
  • Remote
  • Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado.  Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. 

*As measured by transactions sides

Application Deadline: March 2, 2025