Under the direction of the Economic Development Manager, responsible for analyzing, synthesizing and developing revitalization strategies and recommendations in consultation with the appropriate official and advisory bodies and coordinating their implementation to achieve project goals. This process will be carried out under the model of the Colorado Main Street program and in conjunction with Downtown Colorado, Inc. and History Colorado.


General Program Description:

The purpose of the commercial revitalization effort is to develop and implement a strategy for economic development and historic preservation in the downtown business district.

There are four general work elements that guide this approach to downtown revitalization.

  • Organization of downtown and small business interests in a unified manner working towards common end objectives.
  • Approaching historic preservation and design issues, a means to create or preserve an attractive and sympathetic physical setting, and using proper preservation techniques.
  • Coordination of promotional activities to attract new economic life and develop new vigor in the community.
  • Structuring of economic opportunities through reuse of existing buildings and underutilized space, attracting new business opportunities and development of viable marketplace enterprises.


  • Familiarize public officials, retailers, community groups, the general public, etc., with the nature and orientation of this effort.
  • Make historic preservation education and projects a priority for downtown.
  • Interpret previous studies and reports that analyze community resources and to develop a strategy for achieving revitalization goals.
  • Work cooperatively with the local community to develop and implement a local action plan and timetable including public and private activities.
  • Assist and coordinate small business and downtown promotional events/activities through the planning, design and implementation stages.
  • Develop economic strategies to increase retailing in the downtown, attracting new users into existing facilities and expanding market opportunities.
  • Perform complex and responsible work and enjoy considerable latitude in discharging duties, exercising independent judgment and discretion in carrying out day-to-day responsibilities.
  • Participate in budget preparation and other matters related to the program.
  • Prepare and maintain a continuing record of the program through photographs (before and after) and/or slides, files on the building, business recruitment, promotions, monthly reports, etc.
  • Act as a data and information source for the community.
  • Develop and maintain contacts with media sources to disseminate program information to the general public.
  • Develop and administer a small business retention program.
  • Adapt to changes in work schedule to meet the needs of the position and the organization.
  • Attend training, seminars, and meetings as required.


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.





To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. The requirements listed below are representative of the knowledge, skill, and/or ability required:

  • Must understand the issues involved in commercial revitalization from the various points of view of merchants, public agencies, property owners and community organizations.
  • Must have writing ability and excellent verbal communication skills to articulate local program goals in group settings and on a one-to-one basis.
  • Energetic, self-motivated, imaginative and accomplished organizer capable of functioning effectively in an independent situation, while maintaining a sense of the overall goals of the commercial revitalization project.
  • Must have excellent interpersonal skills
  • Have a sense of entrepreneurship and be a self-starter.
  • Understand and be able to work with city government.
  • Have an appreciation and understanding of community involvement.
  • Be success-oriented and a motivator.
  • Be smart and humble enough to accept and overcome areas in his or her background that are weak.
  • Be personable, persevering and patient.
  • Ability to maintain confidentiality and handle confidential issues with tact and discretion.


  • Undergraduate degree in business, communications or public affairs is strongly desired.
  • Two years of public sector, revitalization strategies or events planning experience or other closely related background.
  • Any acceptable combination of education, training and experience that provides the listed knowledge, abilities and skills may be substituted.


  • Must have and maintain a valid driver’s license.


While performing the duties of this job, the employee will travel within the City of Cañon City and Fremont County; majority work time will be indoors with low noise levels. Physical demands of job require some lifting; pulling; carrying and pushing of objects –approximately 15 pounds. Frequent bending, simple grasping, finger/manual dexterity, standing, walking, twisting upper body, stooping, and hearing. Occasional climbing on stairs. Communicates verbally with City staff, outside agencies and the public in one-on-one settings, group settings and over the telephone.



  • Employee must be a resident of Fremont County within 6 months of hire.
  • This position will work Tuesday – Saturday with a schedule that varies based on the organizational needs.
  • May be required to attend City Council meetings and/or other meetings and events after normal work hours.
  • Travel within the City of Cañon City and Fremont County will be required.
  • Frequent extension of work day to meet deadlines.
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