Summary

This position is responsible for the management of Frontier Airlines’ co-brand credit card products. The individual will lead the product strategy and operations while developing a face-to-face marketing strategy to increase cardholder acquisition, activation, and spend. This role will involve traveling to various bases to engage with flight attendants and other key personnel, fostering their ability to sell the credit card effectively.

Description

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline – it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers – we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too:

Flight benefits for you and your family to fly on Frontier Airlines.
Buddy passes for your friends so they can experience what makes us so great.
Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
Enjoy a ‘Dress for your Day’ business casual environment.
Flexible work schedules that support work/life balance.
Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

What Will You Be Doing?

Essential Functions

Face-to-Face Marketing: Travel to Frontier Airlines bases and airport locations to conduct training sessions with flight attendants and staff, enhancing their understanding of the co-brand credit card and its benefits, and equipping them with the tools to effectively promote the card to customers.
Manage Field Marketing Strategy: Oversee the implementation of the field marketing strategy to support co-brand credit cards across various channels, including airport activations, in-flight messaging, airport signage, digital, social media, and in-flight promotions.
Customer Insight Development: Build a strong understanding of Frontier Airlines’ customers and the competitive landscape, using this knowledge to develop key initiatives that drive long-term growth of the co-brand program.
Operational Excellence: Drive excellence in campaign management by developing implementation guidelines, creating marketing best practices, and maintaining an archival system for co-brand creative, analytics, and research.
Measure and Analyze Campaigns: Ensure each campaign has the proper controls for accurate measurement and analysis; present key results and recommendations to optimize future campaigns.
Training Development: Create comprehensive training documents to support the credit card’s inflight acquisition channel, including training new inflight staff and assisting with recurrent training sessions.
Collaboration with Partners: Act as the primary point of contact for the card issuer, marketing agencies, and other partners, aligning interests and fostering collaboration on all program components.
Team Leadership: Lead and develop a strong team of coordinators who support the growth of co-brand products and excel in delivering insights.
Marketing Strategy Implementation: Collaborate with the Customer Intelligence team to recommend and implement co-brand marketing strategies across new and emerging channels.
Design Promotions: Work closely with the Loyalty Operations team to design promotions that enhance customer loyalty and reinforce the Frontier Airlines value proposition.
Internal Communications Advocacy: Develop and facilitate internal communications and incentives to increase employee awareness of the co-branded credit card, including acquisition incentives for call center and inflight promotions.
Project Management: Maintain a program project list to effectively execute and track the status of projects, campaigns, and events, ensuring marketing efforts support specific forecasts and goals.
Creative Brief Development: Design comprehensive creative briefs that guide the development and execution of all marketing assets across channels and vendors.
Campaign Calendar Management: Own and manage the co-brand credit card acquisition and portfolio marketing campaign calendar, integrating initiatives into the broader Frontier Airlines marketing strategy and timeline.
Support Loyalty Marketing Initiatives: Assist with other Loyalty Marketing initiatives as needed.

Qualifications

5-8 years of progressive experience in marketing, account management and/or partnerships
1-2 years of managing a team across different locations
Ability to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlines
Attention to detail and strong organizational skills with ability to multitask
Entrepreneurial spirit, a demonstrated sense of urgency and a results-oriented approach
Must have good attention to detail for copy proofing/editing
Exceptional presentation and oral communication skills
Exceptional writing and copy-editing skills
Advanced skill level using Excel for data manipulation and analysis
Has an understanding or interest in learning HTML coding
Ability to work collaboratively with other departments, partners and staff
Ability to manage multiple contractors/trainers
Strong corporate vendor development and relationship building skills
Ability to travel 30% of time
Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures is preferred

Knowledge, Skills and Abilities

Comfortable receiving feedback and quickly change course based on business needs
Team player who can work collaboratively with other departments, partners and marketers
Must have excellent communication and interpersonal skills
Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
Ability to work with minimum supervision in a collaborative team environment
Microsoft office product skills including Excel and PowerPoint
Ability to meet deadlines while working in a fast-paced, changing environment
Must exercise sound business judgment and handle confidential information with sensitivity
Must be a team player with ability to work on several projects at a time
Must be comfortable working around the airports both above and under wing when needed

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

Considerable Latitude: The incumbent establishes methods and procedures for attaining specific goals and objectives, and receives guidance in terms of broad goals. Only the final results of work are typically reviewed.

Positions Supervised

Co-brand Coordinator

Salary Range: $90,094 – $119,583
Please note: this posting will close on or before 1/16/24