Summary
Description
SUMMARY
The Manager of Communications is responsible for supporting Beef Checkoff-funded communications strategies as a member of the Issues Management & Public Relations (IMPR) team. Work will include, but is not limited to, the creation of written and visual content including infographics, talking points, videos, media responses and stories about the beef industry. Additionally, this position will assist in tracking results and monitoring traditional and social media, as well as influencer conversations, pop culture and current events, to identify success of campaign placements as well as identify trends and issues that could threaten consumer confidence in beef.
ESSENTIAL FUNCTIONS
An employee in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the functions which the employee may be expected to perform.
Communications: 85%
- In conjunction with the IMPR team, assist in the development and execution of effective and timely communications strategies.
- Tactics may include, but are not limited to, maintaining and updating websites, executing media outreach, writing video scripts, writing and updating talking points, monitoring media coverage and tracking results to ensure the Beef. It’s What’s For Dinner. brand and messaging are used throughout resources and issues are appropriately addressed.
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With guidance from the team, develop and distribute communications (i.e.: infographics, newsletters, campaign promotional materials, stories, scripts, presentations) that are compelling, accurate, clear, in line with our brand voice and delivered on time.
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Working in collaboration with the team, provide recommendations on reputation management efforts through engagement opportunities for new key audiences and the development of consumer communications strategies.
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Aggregate metrics for IMPR collateral, outreach and placements and manage relevant data for internal systems for the purpose of tracking and reporting results.
- Participate in daily newsroom calls to review media storylines, trends and opportunities for beef. Use trend analysis to provide recommendations for proactive reputation management campaign strategies.
- Support the internal team and state partners on public relations requests, including drafting materials and coordinating content needs and daily monitoring.
Team contributions: 15%
- Collaborate with other members on the team to optimize efficiency and ensure consistent messaging across channels.
- Contribute to the development of creative communications strategies and practices by keeping abreast of latest industry standards, best practices, tools and technologies.
- Maintain shared calendars, project tracking documents, department SharePoint site and other administrative needs.
- Ability to consistently meet attendance standards for regular, reliable, predictable, full-time attendance.
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Ability to travel overnight and availability on weekends. Occasionally involving early/late weekend hours.
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Other job duties as assigned.
MINIMUM QUALIFICATIONS
- EDUCATION – Bachelor’s degree in journalism, public relations, English literature or creative writing, marketing or similar field required.
- EXPERIENCE – Minimum of 2 years’ experience in communications, journalism or public relations.
- EQUIVALENCY – None
- CERTIFICATION(S) – None
- SKILLS- Knowledge of communication principles/theories, specifically strategic thinking, communication plan development and execution, messaging, content strategy and writing. Comfortable in a fast-paced, ever-changing environment of issues and reputation management and must be passionate about responding to the challenging issues impacting the beef and cattle industry. Basic understanding of AP Style writing. Basic knowledge of social media platforms. Graphic design skills (Adobe Creative Suite) preferred. Human relations skills, including style flexing, receiving constructive feedback and active listening. Basic skills in organization and prioritization, including tracking multiple projects. Basic skills in computer systems, including Microsoft Office.
Company Description
Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NCBA works to achieve the vision: "To be the trusted leader and definitive voice of the U.S. cattle and beef industry."
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Vacation
- 401(k) with Company Match
- Life Insurance
- Long-Term Disability
- Short-Term Disability
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Sick Time
EEO Statement
It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information. The position is expected to stay open until the posted close date. Please submit your application as soon as possible as the posting is subject to close at any time once a sufficient pool of qualified applicants is obtained.Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of attendance at or graduation from an educational institution. You will not be penalized for redacting or removing this information.
