Driven by Possibility
Gates Corporation is a leading manufacturer of application-specific fluid power and power transmission solutions. At Gates, we are driven to push the boundaries of materials science to engineer products that continually exceed expectations.
We don’t rest on our rich heritage of innovation. We leverage it to inspire solutions that will power the next hundred years. We invest continually in R&D and technology, so our products not only outperform industry standards; they exceed our customers’ demanding expectations. We invest in our people, bringing real-world experience that enables us to solve our customers’ diverse challenges of today and anticipate those of tomorrow. And we are constantly expanding our product catalog and value-added service offerings to support every facet of our customers’ operations. In the most extreme environments and those more familiar, Gates is there with the right product, in the right place at the right time. Whether building original equipment or maintaining products in the aftermarket, we enable companies in every industry to be more efficient, productive, and profitable.
We are Gates.
In the Position of North America Marketing and Communications Manager – Industrial Relations, the incumbent will have the responsibility for ideation, conceiving and creating concepts and layouts for marketing and advertising materials, sales flyers, as well as other types of media as needed. This position will have responsibility for managing digital assets and working closely with the various NA marketing team and customers to ensure that Gates is meeting their digital/creative needs. This position also supports projects to support the field sales force, like Sales conference prep/ sales materials/ giveaways/ literature review/ shows/events/media planning/creative pitches.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Other duties may be assigned beyond the core functions listed below.
Works with Product, Sales and Marketing team members and key account clients to develop annual marketing plans and corresponding marketing campaigns and manage product launches from a marketing communications point of view (internal or agency briefing, project management, media planning/ KPIs).
Collect voice of customer and market research as a base for campaign development.
Continuously ‘mine’ product benefit stories from engineering, R&D and GPL team, proof points why Gates product is better than other competitors on a regular basis to enable fresh content production.
Ideate, enable design and production of visual assets and content that are on brand and support communication across all channels including print and digital, social, CRM.
Ideal candidate has worked in the Marketo or Hubspot marketing platform and is capable of writing short punchy and powerful scripts and copy for videos and ads.
Uses brand guidelines to create attractive marketing materials to promote products, brands, customers. Adheres to and protects brand standards.
Initiates development of print materials and repurposes them in digital format for use on the website as well as other applications such as emails, social media and internal systems which enable communication to distributors.
Works with other members of the marketing department to plan, develop and produce effective graphics and communications and product campaigns.
Develops content for print and digital marketing materials and helps proofread and edit other content in collaboration with the respective product managers.
General Cross marketing channel mix responsibilities including but not limited to: Event & Conference Planning and execution (i.e. annual NA sales conference), Participation in major strategic initiatives, key product launches, working with, overseeing and directing agencies.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
3 – 5 years of progressive related experience
Third party agency partners
Works well under pressure, effectively handles conflict and demonstrates flexibility in work style to accommodate changing priorities and fixed deadlines
Self-motivated, capable of seeking quality solutions and continuously focusing on process improvements while keeping the needs of the business in the forefront
Effective communication skills both written and oral
Microsoft Office a must (Excel, Word, PowerPoint). Access knowledge helpful.
Proficient in Adobe Creative Suite, specifically in the InDesign and Photoshop
Working knowledge of the XML file format
Working knowledge of image file types
Excellent written and verbal communication skills
Copywriting for videos and ads
Can present ideas clearly to others
Understanding of and experience in branding, layout, color theory and typography in both print and digital media.
Experience with Marketing Automation like Markto/Hubspot.
Video production and editing
While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
The noise level in the work environment is usually moderate.
Gates Corporation is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law.