MAJOR TASKS, DUTIES, AND RESPONSIBILITIES:

ESSENTIAL FUNCTIONS (Major Tasks, Duties and Responsibilities)
Builds strategies to promote programs, services and facilities.
Produces exceptional and scalable content for web, social media and print.
Writes and distributes press releases and develops relationships with members of the media.
Develops and oversees an internship program geared toward content generation and brand ambassadorship
Provides general direction to the City's creative services team with regards to marketing initiatives.
Manages advertising budgets. Requests funding, tracks spends and evaluates results.
Project manages new initiatives.  Establishes long and short-term goals for projects (i.e. leash compliance in parks, recycling, summer camp promotion etc).
Guides the development of culturally relevant and sensitive materials, encouraging the participation of a diverse audience.
Supports the creative services team by ensuring the creative services governance process is utilized to manage workflow and ensure success.
Consults with internal clients on their promotions needs. Seeks to understand goals and recommends a course of action.
Pays attention to trends and market research. As the expert in this area, explains trends and research to internal clients. Oversees the development of Community Resources web content, including user experience, page architecture, copy, site design and features.
Oversees SEO and analytics for Community Resources web content including microsites, ShoWare, TRG and WebTrac.
Develops and actively participates in the Community Resources Department's social media plan. Works with staff to maintain relevant and dynamic social media programs. Applies emerging strategies to grow social media following. Consults with other City departments regarding social media. Produces, implements and monitors social media paid advertising.
Oversees the Community Resources Department's email campaign, to include best practices research, welcoming new subscribers, A/B testing, retargeting and list growth.  Finds creative ways, such as onboarding interns and variable staff as approved, to generate content for publications, email outreach and social media.
Creates, writes, edits and proofs copy for City publications.
Prepares and/or coordinates the development of press releases within established formats and as assigned. Maintains relationships with members of the media.
Coordinates with City Manager's Office with regard to communication and resource development efforts.
Establishes and follows approval processes.
Maintains an active role in the marketing and special events network.
Represent the Community Resources department at public meetings and other special events, as needed.
Maintains workflow and scheduling systems and spreadsheets.
Responsible for the direct oversight of ad design, review and placement.
Plans and facilitates marketing meetings as necessary.
Must be able to interact with others in a positive manner and act diplomatically.
Requires regular and prompt attendance. 
 
IMPORTANT FUNCTIONS
Works with other members of the CR Department, other departments, other agencies, and the business community to effectively plan and promote activities.
Assists in preparing marketing related information for written proposals.
Develops a strong network with regional media through frequent interaction/requests for promotion of CR activities.
 
ORGANIZATIONAL RELATIONSHIPS
Supervision Received:
Receives general supervision from the Public Engagement and Operations Manager
Supervision Given:
Digital Marketing Specialist. Provides direction to Sr. Graphic Designer, Graphic Designer and Media and Advertising Technician.
 

 

ESSENTIAL QUALIFICATIONS:

ESSENTIAL QUALIFICATIONS (Knowledge, Skills and Abilities)
Education:
Bachelor's Degree in Marketing, Business, Communication or related field.
 
Experience:
Five or more years work experience in marketing, public relations or advertising and some experience with general business practices.
Prefer two or more years experience developing and managing complex communications plans, to include social, print and digital.
Experience with content management systems and web-based technologies.
Prefer  experience as a supervisor.
Prefer experience marketing arts and cultural programs and/or facilities and recreation programs/facilities.
Prefer proven success with implementing bilingual promotional programs; demonstrated cultural sensitivity.
 
Licensure/Certification/Registration:
Valid driver's license and good motor vehicle record. 
 
 

KSA'S AND PHYSICAL/MENTAL REQS:

Other Knowledge, Skills and Abilities:
Excellent verbal and written communication skills.
Excellent computer skills as well as ability to work with computer programs related to photo editing and page layout programs.
Clear understanding and working knowledge of the principles and practices of marketing and   application of these skills to support cultural, community-based programming.
Ability to demonstrate appropriate organizational/interpersonal skills including the ability to work with a variety of people.
Strong organizational and time management skills
Ability to coordinate activities of multiple work groups and meet deadlines.
Ability to negotiate in variety of settings with groups, sponsors, granting agencies and others.
Ability to demonstrate good judgment/problem-solving skills.
Ability to supervise the work of others.
Ability to manage budgets and accounting practices.
Skill in written and oral communication, including the ability to speak effectively to large groups.
Must be able to establish and maintain effective working relationships with supervisor, other      employees, volunteers, and the public.
Ability to work long hours including evenings and weekends at marketing programs and attending events as required.
Background check required.
 
PHYSICAL AND MENTAL REQUIREMENTS
 
PHYSICAL REQUIREMENTS
Lifting and Carrying:
May lift items such as chairs, weighing up to 50 lbs., using assistance if needed.
 
Pushing and Pulling:
Must be able to move boxes of promotional materials to off-site locations, including loading materials on hand-carts, pushing and pulling the carts.
 
Body Positions:
Sitting and standing.
Bending, kneeling, stooping and moving about from location to location.  Must be able to transport self to off-site locations.
 
Hearing:
Must be able to respond to requests in person and on the telephone.
 
Vision:
Uses vision to work with computer as well and read memos and other written material.
 
MENTAL REQUIREMENTS
Mathematics:
Uses basic addition, subtraction, multiplication and division for working with budgets, income and expense reports and contracts.
 
Remembering:
Must remember details of marketing commitments, planned events and projects, and contracts negotiated.
 
Language Ability:
Ability to communicate verbally and in writing with a wide variety of people.  Ability to write clear and concise press releases, articles, contracts, memos, scripts and develop other written marketing materials.  Ability to speak in front of an audience.
 
Reasoning:
Must make judgments on budget, supervision, cost-effectiveness of marketing endeavors, and proper communication with the public.
 
 
WORK ENVIRONMENT
Work is performed in an office environment with frequent need to move about the building and/or other locations throughout the municipal center and other City facilities.
Work includes a high level of interruptions and heavy workload.
Evening and weekend hours may be required.

 
EQUIPMENT USED
Office Equipment
Telephone
Mac and PC
Calculator
Copier
Printer
FAX
Audio Visual Aids
Automobile

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