Summary
Description
Guided by our values – respect, integrity, perseverance and legacy – McWhinney aims to attract and retain the best and brightest in the industry and is constantly building our team to achieve our goals.
Position Summary:
We are seeking a dynamic and creative Marketing Coordinator to join our team. The ideal candidate will be passionate about real estate and marketing and possess excellent communication, organizational, and design skills. As a Marketing Coordinator, you will play a key role in enhancing our brand presence, driving engagement, and supporting various marketing initiatives across multiple channels and real estate verticals. Our preferred candidate is a dedicated self-starter that prioritizes accuracy and excellency in their work. The marketing team is often working on multiple projects at a time, so time management and organizational skills are necessary.
Key Responsibilities:
Graphic Design with Expertise in Canva:
- Utilize Canva to assist in the creation and ongoing edits of presentations for investor relations, brand positioning, equity decks, and company presentations.
- Contribute to maintaining and updating all branded materials, including brochures, flyers, digital assets, and brand identity materials.
Social Media Management:
- Develop and execute a comprehensive content strategy across various social media platforms to position McWhinney as a premier real estate development and investment company.
- Develop and implement a paid social media strategy to generate brand awareness among various targeted audiences.
- Analyze campaign efficiencies, provide ongoing reporting of results and make campaign adjustments where needed.
- Create engaging and visually appealing content that resonates with our target audience.
- Maintain a strategic content calendar to ensure consistent and timely delivery of posts.
Tracking of Marketing Initiatives:
- Establish systems and procedures to monitor and track participation in sponsorships, volunteer efforts, and donations.
- Compile impact data for corporate reporting purposes, providing insights into the effectiveness of various marketing efforts.
- Provide assistance on budget tracking, invoice processing and contract submittals.
Website Management:
- Update news postings, copy changes, and digital assets on the company website to ensure accuracy and relevance.
- Monitor website performance and implement SEO best practices to improve visibility and user experience.
Integration within Marketing Department
- Provide marketing support to all verticals within the company, including hospitality, multifamily, master-planned communities, industrial, and mixed-use properties.
- Participate in meetings across all verticals where marketing deliverables are needed for collateral and branding development.
- Engage in both internal meetings and external meetings with third-party branding agencies to contribute to the development of marketing materials and strategies.
Internal Communications:
- Collaborate with People Services to create internal presentations, emails, and newsletters that effectively communicate company updates and initiatives.
- Review and revamp onboarding materials for new associates to ensure branding and messaging align.
- Serve as a brand ambassador and champion of company culture within the organization.
