Are you passionate about food and travel? Would you enjoy working with chefs, bloggers and farmers?  The American Lamb Board (ALB), a small non-profit promotions board, is looking for a creative, high energy, self-motivated marketer with strong communication skills to join the team. The Marketing Coordinator provides organization and creative direction for the ALB’s marketing programs and campaigns. This person helps the team translate marketing strategies into promotions and brand positioning that will resonate with consumers, drive results and increase awareness.  

Responsibilities Include:

  • Work with the team (Executive Director and marketing contractors) to create and manage overall marketing, communications and brand strategy
  • Monitor and manage all social media channels (create and curate content, develop contests and campaigns to optimize growth and user engagements, and lead interaction with fans and followers)
  • Partner with marketing consultants to analyze data and develop digital strategies and tactics to maximize the effectiveness of social media effort and website traffic
  • Maintain and update content for website
  • Develop and maintain marketing calendars with content, campaigns, events and other promotions
  • Coordinate blogger relationships and other influencer outreach
  • Draft and distribute consumer e-newsletters and maintain contact lists
  • Coordinate and attend consumer events and workshops
  • Assist in developing monthly media tracker reports, presentations, and other reports for the Board

Requirements:

  • Bachelor’s degree in marketing, communication or a related field
  • Strong social media skills (experience managing social media channels for established brand(s) preferred)
  • Excellent writing and proofreading skills and design instincts
  • A team player with strong collaboration and customer service skills 
  • Ability to travel independently and work weekend events as needed
  • Familiarity with Mailchimp and Squarespace a plus
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