Summary
Description
At the Davis Phinney Foundation, we help people with Parkinson’s live well today. Resources such as
tools, education and experiences are just a few of the ways we help make the lives of those we serve
better. Since 2004, the Foundation has brought to life some of the most important programs and research
for those affected by Parkinson’s. Our community includes people living with Parkinson’s, Parkinson’s
care partners, families, and friends in addition to physicians and allied health professionals.
POSITION OVERVIEW & PURPOSE
The Digital Marketing Manager is responsible for playing a proactive role in growing our Davis Phinney
Foundation Parkinson's community and brand. The ideal candidate will be a strategic internal partner who
is thoughtful, detail oriented, and innovative. They will assist in creating and implementing a cohesive
marketing and communications digital strategy to expand awareness within this community.
ESSENTIAL DUTIES & RESPONSIBILITIES
• Plan the Foundation’s annual digital marketing strategy in collaboration with the VP of Marketing
and Development, including creating and managing the Digital marketing calendar and supporting
the documentation of marketing processes to increase brand awareness of Davis Phinney.
• Create a long-term strategy for engaging community members and partners in all social media
and digital content to create a world class cohesive, effective and engaging brand.
• Design, build and maintain the Foundation’s social media accounts. Build new growth strategies
through digital marketing.
• Collaborate with internal and external teams to support successful program execution through
digital marketing.
• Manage and execute campaigns across various digital channels, including email, social media,
search engines and display advertising as directed by VP of Marketing and Development and other
Marketing Managers.
• Manage the Foundation’s website, including all images, content and tools; support maintenance
of existing as well as additions of new pages.
• Oversee the digital area of the department, including the facilitation and management of outside
vendors and partners, to develop digital content and assets.
• Lead and report on digital engagement and performance metrics across all social media channels
and platforms.
• Support the Foundation’s diversity and inclusion initiatives including maintaining and improving
digital accessibility.• Organize and maintain media archives including Foundation photos and WordPress media library
to increase productivity.
• Support and maintain constituent data, ensuring data accuracy, integrity and compliance with
data protection regulations as directed by VP of Marketing and Development and other Marketing
Managers.
• Support and build the Foundation’s reputation as a leading resource for living well with
Parkinson’s.
KNOWLEDGE, SKILLS & ABILITIES
• Strong verbal and written communication skills
• Demonstrated knowledge of social media marketing including strategy and best practices
• Proficient with creating and maintaining web pages (WordPress, email marketing, etc.)
• Demonstrated knowledge of marketing processes and ability to take a project from idea to
actionable plan
• Demonstrated knowledge of email marketing and segmentation strategy
• Strong organization skills
• Highly collaborative and able to work well on a team
QUALIFICATIONS & COMPETENCIES
• Previous non-profit experience
• Working knowledge of Blackbaud, Raiser’s Edge and Luminate Online
• Knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator) and Canva
• Possess basic HTML skills
• Proficient in Excel, Word, PowerPoint and Office 365
• Must be able to provide proof of eligibility to work in the U.S.
PREFERRED QUALIFICATIONS & COMPETENCIES
• Associate or bachelor's degree in marketing, communications, or related field
• 5 years or more experience in marketing and communications
• Google Analytics Certification
• Luminate Online Certification
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
• Constantly reading and using repetitive motions
• Frequently standing and moving about
• Occasional lifting of items up to 20 pounds
• Standard office environment, whether remote, in-person, or hybrid
• Regular interaction with team members, stakeholders, and external partners
• Reliable internet connection and a dedicated workspace if working remotely
