ABOUT THE NATIONAL ASSOCIATION OF RV PARKS AND CAMPGROUNDS (ARVC)

ARVC, a leader in the outdoor hospitality industry, is the only national association dedicated to representing the interests and needs of private RV parks and campgrounds across North America. We are deeply committed to providing our more than 3,000 members exclusive access to continuing education, networking, business and marketing tools, member-only benefits and discounts, and advocacy at the local, state and national levels. For more information about ARVC, visit our website at www.arvc.org 

ABOUT THE MARKETING MANAGER POSITION 

The position of Marketing Manager is a full-time, exempt position, and will be creating and implementing marketing campaigns that represent the ARVC brand. Our central office in Centennial, CO (just south of Denver), but this position can be based anywhere working remotely.

At ARVC you’ll find a fun and dynamic workplace where your contributions are essential to the success of the association. Team members take pride in being the go-to source for our members when they need support. We strive for effective time and resource management, and we highly value collaboration, education, innovation and excellence. We are looking for candidates who have demonstrated continued success using these values in their day-to-day work experience. Prior experience in an association or nonprofit environment is preferred.

DUTIES & RESPONSIBILITIES

  • Manage the development, planning and execution of social media and targeted digital marketing campaigns using the organization’s marketing automation software to attract new members and retain existing members within budget;
  • Manage the editorial calendar organizing all outbound communications for the organization;
  • Update content for all of the organization’s digital channels, including social posting and monitoring and basic website updates;
  • Manage the ARVC social ambassador program using social influencers to drive knowledge of the organization’s consumer brand—GoCampingAmerica;
  • Monitor analytics for all of the organization’s marketing channels to shape content strategies that drive engagement;
  • Manage freelancers and member-created content and collaborate with professional development team to curate this content for the organization’s many member-focused digital channels, including websites, blogs, social, e-newsletters, and Resource Database;
  • Write and distribute press releases to industry and consumer media and post these announcements on the organization’s social channels;
  • Administrate ARVC Awards of Excellence program, including designing and conducting awards voting process, securing judges, ordering awards and writing awards scripts;
  • Establish and maintain positive relationships with all members of the ARVC community; and
  • Other duties as assigned.

COMPETENCIES

  • Drive: Motivated to always put members first; meets and exceeds personal and organizational goals; passionate about developing new and honing existing personal and professional skills;
  • Initiative: Demonstrate the ability to work independently and collaboratively to achieve common goal. Confidence to bring new ideas to the table for discussion;
  • Communication Skills: Clearly and persuasively communicate, including public speaking; listen and seek clarification; actively participate in meetings; write clearly, creatively and informatively;
  • Professionalism: Work well in a fast-paced (and fun) environment; treat others with respect and consideration; align work with goals; detail oriented and organized;
  • Flexibility: Able to multitask in a changing work environment; manage time and competing priorities; ability to share ideas clearly and accept constructive feedback to improve and grow as member of a dynamic and collaborative based team; and
  • Dependability: Deadline-driven, goal-oriented, responsible team player.

QUALIFICATIONS & SKILLS

  • BS/BA, marketing or communications degree or similar work experience;
  • 3+ years of experience. Work in nonprofit, member-focused associations, a plus;
  • Savvy in digital marketing/advertising, SEO, and major social media channel best practices;  
  • Proficiency in marketing automation software (we use Pardot), MS Office, Adobe Creative Suite required; and
  • Knowledge in Salesforce, HTML and project management tools (we use Asana and Trello) is a plus.

REPORTS TO

Vice President, Membership and Marketing

TRAVEL REQUIREMENT

Less than 10% 

SALARY

Competitive and commensurate with experience 

BENEFITS

Competitive (Includes health, dental and vision; 401k w/match; complimentary state park pass; gym membership; Costco membership; casual office environment, dog-friendly office and flexible work schedule) 

 

ARVC is an equal opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression. 

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