Are you data-driven? We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations. We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice. We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.
We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business. With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.
By building cloud infrastructures, customers get the scale and quality of service that modern applications require. Only NetApp can help organizations focus on the business at hand when they develop a zero-touch infrastructure that manages apps, data and services as one integrated resource supporting both public and private clouds.
Location: Corporate Headquarters, Sunnyvale, CA or Boulder, CO
This is a position for a media-savvy professional passionate about shaping business unit (BU) demand across all media channels.
The individual is part of a tight-knit demand generation team chartered with designing and executing marketing campaigns support of the NetApp BU’s demand gen initiatives. This position entails managing and overseeing the execution of all integrated paid media activities, while collaborating cross functionally in marketing, with other business units, and with external agencies.
The media specialist serves as the BU’s central point of contact designing integrated media programs across diverse paid media channels (i.e. digital, paid search, print, OOH, custom content/programs) and works closely across multiple departments (PR, social, digital), with peer paid media specialists in other BUs, and with global territories to bring to life media campaigns that differentiate NetApp’s brand to drive business growth.
Program manages planning and execution of global paid media for awareness and demand gen campaigns
Works closely with demand gen, demand center, field marketing, and campaign managers to plan, develop, and deploy paid media activities to support their needs
Coordinates with peers in other BUs and in brand campaign to manage overlaps or gaps in audience targeting and message delivery
Measures and proactively optimizes performance of media programs
Manage paid media budget, including budget planning, tracking actuals, and addressing over- or underspending
Manages multiple global agencies across display, paid search, social, name capture, and OOH to ensure objectives and strategies are in alignment with larger brand and business goals
Oversees delivery of media performance reporting including analysis of the insights and recommendations for future campaign improvement
Stays up-to-date on emerging media platforms and understands their impact on driving business value
Identifies process issues and implements corrective measures that ensures teams and external agencies are working effectively
Experience running media campaigns for B2B marketing, including focus on targeting and name acquisition
Open availability to be an active participant on GEO calls as needed (1x meeting a week), ranging from early mornings to evening
Proven track record leveraging media to shape brands and drive sales
Solid foundation in marketing metrics and reporting up insights to higher level executives
Candidate must be high energy, a positive “can-do” person who can thrive in a fast-paced, dynamic environment with competing priorities
Be self-motivated to infuse strategic thinking for how paid media amplifies earned and owned media opportunities.
Executes on behalf the business with a strong sense of ownership and accountability
Strong problem solving, decision-marking and analytical skills
Ability to build strong working relationships across all levels of the organization, including internationally
Must be able to work both independently and on cross-functional teams
Must have effective communication (verbal, written, presentation), time and project management skills
Attention to detail and good organization skills a must
Advanced MS Office skills, particularly Excel and PowerPoint
Education & Experience:
Candidate must have at least 3-7 years as a media planner at agency or B2B advertising globally is preferred
Must have experience with media planning and executing across display, social and content syndication
Proven experience supporting campaigns for large enterprise companies
So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!
If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.
We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition. Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations. We provide comprehensive medical, dental, wellness and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.
Join us and see what empowerment can do.