Summary
The PR and Media Relations Manager is responsible for supporting public relations and media relations activities. This role includes broadening the recognition of the organization and enhancing its reputation. The Manager plays a central role in driving the narrative of the organization, executing communications strategies, and handling interactions with the media.
Description
This is a remote position
Job Summary / Purpose
The PR and Media Relations Manager is responsible for supporting public relations and media relations activities. This role includes broadening the recognition of the organization and enhancing its reputation. The Manager plays a central role in driving the narrative of the organization, executing communications strategies, and handling interactions with the media.
Essential Key Job Responsibilities
- Monitor and analyze PR results regularly and report on the impacts of PR activities.
- Identify and pursue opportunities for thought leadership, speaking engagements, public relations events and industry awards to enhance the organization's reputation and visibility.
- Maintain strong relationships with media outlets and reporters.
- Manage a comprehensive PR and media relations strategy that promotes, protects, and enhances the CommonSpirit's reputation within the communities we serve and across key stakeholders, including community organizations, government agencies, and industry associations.
- Demonstrated competence with reporting analytic tools such as Cision, MuckRack, Public Relay, Meltwater.
Additional Responsibilities will include:
- Manage the development and distribution of all press releases, media alerts, and public statements.
- Plan and coordinate press conferences, media interviews, and other PR events.
- Either directly or with a designated member of the team, support media inquiries and the management of relationships with media representatives and outlets, including proactive media pitches, press releases and media kits to generate positive media.
- Advise the executive leadership and key members of the organization on matters relating to public relations and media strategy.
- Develop and implement crisis communication plans and handle potential PR issues strategically and proactively.
- Either directly or with a designated member of the team, coordinate messaging and communication efforts during crisis situations.
- Monitor and analyze PR results regularly and report on the impacts of PR activities.
Qualifications
Required Education and Experience:
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field. Master's degree preferred.
- Minimum of 6 years of experience with public relations, external communications, or related roles.
- Demonstrated relationships with national and regional press outlets, journalists, bloggers, and influencers.
- Proven track record in designing and executing successful public relations strategies.
- Strong knowledge of digital PR platforms and media management software.
- Experience in crisis and reputation management.
- Experience managing external PR agencies and vendors.
- Proficiency in media monitoring and PR software/tools.
- Strong understanding of healthcare trends, regulations, and communications best practices.
Unless directed by a Collective Bargaining Agreement, applications for this position will be considered on a rolling basis. CommonSpirit Health cannot anticipate the date by which a successful candidate may be identified.
