NATURE OF WORK 

The Public Information Officer (PIO) is responsible for all internal and external communication on behalf of the Town of Frederick.  Under the general supervision of the Town Manager, the PIO serves as the face and the voice of Frederick by representing the Town at local government meetings, stakeholder meetings, media-related events, etc.  The PIO will be responsible for all emergency and non-emergency public communication.  This position will work closely with the Board of Trustees, Town Manager, Police, Public Works, Parks, and Engineering Departments in providing all forms of communications, support and expertise.

The PIO serves a key role in providing strategic leadership for team members and departments, and works to integrate our core FRED values – Family, Respect, Empowerment and Dedication – into all aspects of service to both internal and external customers.  The PIO is a servant leader who oversees a values-based culture of leadership and teamwork, resulting in motivated and service-oriented teams delivering a high level of public service that connects to the Board’s strategic plan.

The Town of Frederick, Colorado is an organization that is Built on What Matters. We seek to attract and retain the best team members to assist us in the mission and vision of the Board of Trustees. We seek to foster a culture of Family, Respect, Empowerment, and Dedication (FRED) which encourages all team members to build upon their strengths and celebrate their successes through mutual support, collaboration and teamwork.

 

ESSENTIAL DUTIES

The duties listed herein are illustrative of the essential duties of the job and do not include other nonessential or peripheral duties that may be required or assigned.

  • Provide leadership to the Town’s Communications and Engagement department, overseeing strategic efforts for external and internal communications, public relations, branding, marketing and digital media.  Develop and implement departmental goals, objectives, policies and priorities for assigned programs.
  • Advise the Mayor, Board, Town Manager and individual service area directors to develop effective plans, policies and practices affecting the overall organizational strategy, public participation and brand management.
  • Develop and implement a strategic media communications plan that encompasses 21st-century communication and engagement practices.  Review plan with the Board of Trustees and Departments annually.
  • Manage the flow of information to the public regarding Town programs, policies, activities and events.
  • Establish and maintain contacts with media, including print, broadcast, and neighborhood publications.
  • Become familiar with Town of Frederick stories, programs, projects, events, current happenings, etc. and regularly pitch media to increase coverage for the Town of Frederick.
  • Respond to media inquiries and requests for information regarding Town of Frederick programs, priorities, policies, procedures, events, services, etc.
  • Prepare and distribute news releases in conjunction with Communications team, arrange news conferences as needed, and be the face and voice of news conferences.
  • Distribute media content and stories to other Communications team members for websites, intranet, digital newsletters, and social media channels.
  • Share responsibility with the Communications and Engagement team for creating, posting and responding to social media posts and inquiries. 
  • Oversees the Communications and Engagement team, and ensures a fair and even distribution of work.
  • Write speeches for elected officials including the Mayor, Mayor Pro Tem, and other senior leaders as needed.
  • Assist the Mayor and other senior leaders in preparing for speeches, public appearances, and presentations.
  • Provide training for staff and senior leadership on media relations, public outreach, and communications issues.
  • Regularly monitor local news and provide feedback and updates and analysis on issues of interest related to the Town of Frederick.
  • Provide recommendations on media responses for sensitive subjects.
  • Develop and keep current an online media kit to include Town of Frederick branding items.
  • Participate in weekly Town of Frederick Board meetings and study sessions to become familiar with the Town priorities and upcoming projects.  Attends all Board meetings, work sessions, Board and Town events.

 

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

  • Develop and implement a media strategy and media communications plan for the Town of Frederick.
  • Establish and maintain contacts with media, including print, broadcast, and neighborhood publications.
  • Familiarize yourself with Town of Frederick stories, programs, projects, events, current happenings, etc. and regularly pitch media to increase coverage for the Town of Frederick.
  • Respond to media inquiries and requests for information regarding Town of Frederick programs, priorities, policies, procedures, events, services, etc.
  • Prepare and distribute news releases, in conjunction with Communications team, and arrange news conferences as needed.
  • Distribute media content and stories to other Communications team for websites, intranet, digital newsletters, and social media channels.
  • Assist the Mayor, Mayor Pro Tem, and other senior leaders in preparing for speeches, public appearances, and presentations.
  • Provide training for staff and senior leadership on media relations, public outreach, and communications issues.
  • Regularly monitor local news and provide feedback and updates and analysis on issues of interest related to the Town of Frederick.
  • Provide recommendations on media responses for sensitive subjects.
  • Develop and keep current an online media kit to include Town of Frederick branding items.
  • Experience with videography a plus, but not required.
  • Participate in weekly Board of Trustee regular or study sessions to become familiar with town priorities and upcoming projects.
  • Ability to build strong relationships and handle sensitive information and situations with tact and diplomacy.
  • Energetic, positive and outgoing, while able to maintain a professional demeanor.
  • Experience with Microsoft Office required; experience with Adobe Creative Suite preferred.
  • Ability to work a flexible schedule that will include evenings and weekends.

 

EDUCATION, EXPERIENCE AND TRAINING

  • Bachelor’s degree or higher in communications, journalism, public relations, marketing, or closely related field required.
  • Minimum of seven (7) years of experience in public information, communications, or public/media relations. Previous experience and/or knowledge of municipal or local government preferred, but not required.
  • Must have a demonstrated track record in media relations and crisis communication. Extensive public speaking and experience dealing with the media is required.
  • Experience with videography a plus, but not required.

 

WORKING ENVIRONMENT / PHYSICAL REQUIREMENTS

The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk, see and hear, and to use hands to finger, handle, touch or feel. The employee is frequently required to stand, walk, sit, and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 30 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.  Most work is performed in a typical office setting, however, outdoor events will require the employee to work in and be exposed to all weather conditions, including but not limited to extreme heat, extreme cold, sun, wind, snow, etc.  The noise level is usually moderate.

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