DEFINITION

Develop, coordinate, and implement public relations, marketing, and/or educational programs for city departments or divisions. Responsible for managing social media presence and correspondence with the community. Handle electronic and print media activities, press releases, and advertising; meet with internal and external customers to market programs and services; write and edit written materials for a variety of audiences and mediums; and attend community events. Maintain and update City website as needed.  This position requires a highly responsible individual that works well independently and with teams, providing excellent, respectful customer service and human relations skills, which support the City of Brighton’s mission and values.

SUPERVISION EXERCISED AND RECEIVED

This position reports to the Communications & Marketing Manager. The Senior Communications Specialist may provide supervision to an intern.

EXAMPLES OF ESSENTIAL DUTIES AND RESPONSIBILITIES

Serves as a member of the City of Brighton’s Communications team, assisting in developing strategies and communication plans for the city

Understands the mission and services provided by city departments to actively educate and communicate to the community

Identifies need and writes press releases issued by the City

Manages the City’s social media platforms, including content development, and seek new opportunities to engage residents

Serves as a city spokesperson and responds to media requests and provides accurate and timely information to news reporters, editors, online resources, and media outlets

Monitors media and social media coverage

Coordinates, researches, and writes content and ensures deadlines are met for City-wide publications, including internal communications 

Draft talking points and speeches for elected officials and staff

Reviews and edits materials prepared by others and follows AP style format

Assists with development and implementation of messaging

Initiates meetings with departments to compile background information, photos, and support material for current and future needs

Proactively identifies issues for internal and external customers, presenting solutions or opportunities for resolution

Establishes and maintains collaborative relationships with representatives of community, citizen, employee, public interest groups, and with representatives from various media outlets

Researches, identifies, and utilizes marketing opportunities to increase awareness of department and City events and issues

Updates internal and external websites, including expanding and managing the general content and improving the appearance and usability of the site

Leads marketing efforts to further promote the city’s events, initiatives and public awareness campaigns

Keeps current with industry trends and emerging communication technologies, including social media, media relations, and evaluation metrics

Inspires creativity and innovation in co-workers and department staff

Listens to internal customer priorities and anticipates needs

Recommends new communications initiatives to broaden City exposure

Appears before public groups and businesses to present public information/marketing concepts

Sits on multi-department committees as assigned

Attends City events as needed

Performs other duties as assigned

QUALIFICATIONS 

Knowledge of:

Advanced written and verbal language and communication including excellent spelling, grammar, and proofreading skills

Social media platforms including Facebook, Twitter, NextDoor, YouTube, TikTok, and LinkedIn and engaging an audience 

Principles and practices of journalism, marketing, and public relations 

Visual storytelling through photos and video

AP Style knowledge preferred

Ability to:

Demonstrate excellent written and verbal communications

Turn technical information and documents into readable, user-friendly materials for non-technical audiences.

Respond to resident inquiries with timely and accurate information

Demonstrate solid public speaking skills to make presentations to small and large groups

Actively listen

Present ideas clearly and concisely, orally and in writing, to diverse audiences 

Understand and exercise discretion with highly sensitive and confidential material and information 

Think strategically and follow strategic direction 

Research and apply new knowledge and ideas to current issues 

Handle multiple projects and job requests accurately, in a timely manner and communicates effectively on status of projects

EDUCATION AND EXPERIENCE 

Bachelor’s degree in journalism, marketing, public relations, communications, or closely-related field. Four years of professional-level experience in public relations, public information, journalism or related field. Must demonstrate strong competency in writing and public relations, including social media.

PHYSICAL REQUIREMENTS

Work is primarily sedentary in nature and performed in an office environment. The noise level in the work environment is usually moderate. Must demonstrate the ability to meet the physical demands of the job, which include but may not be limited to lifting and/or carrying up to 10 pounds, walking, standing, hand/eye coordination to operate a computer system, speech and hearing to maintain communication during the normal course of work.

SPECIAL REQUIREMENTS 

Possession of a valid Colorado driver’s license with a safe driving record.

Completion of FEMA IS 100 and IS 700 within six (6) months of hire.

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