- Responsible daily for leading a team of professionals to execute all issues management efforts. Manages multiple team members, producers and agency partners on complex projects and programs.
- Develops recommendations and strategies for issues management efforts that promote and defend the reputation of how beef goes from pasture to plate and the people who raise it. This includes planning beef production immersion experiences, building relationships with key influencers (consumer and retail/foodservice), and developing strategic content and messaging.
- Carries out day day-to-day implementation of programs, progress reporting and budget tracking to ensure on-time results. Provides work direction to public relations agency partners, other service providers and resource team members. Prepares accounting, program and evaluation reports as needed.
- Supervises direct reports and other team members to develop and review project timelines, content, materials, invitations, agendas, etc. for issues management programs.
- Tracks and reports key influencers to help inform and guide issues management efforts. Identifies or creates unique ways of reporting tracking information in easy-to-understand formats.
- Provides trusted counsel to state partner and cross-industry implementation of issues management programming by providing recommendations, developing appropriate template tools and providing training on successful implementation techniques.
- · Researches, writes, edits, develops and disseminates critical information through key messages, fact sheets, letters-to-the-editor, FAQs, web copy, by-lined articles, social media, issue alerts and other communication tools.
- Works closely with colleagues in other departments and program areas (e.g., Science and Product Solutions, Market Research, etc.) to stay up-to-date on the latest research and industry programs and seamlessly coordinate outreach to common thought-leaders.
- Attends applicable government or scientific meetings to support identification and understanding of new research, likely partnerships, emerging issues or potential spokespeople.
Candidate must have a Bachelor’s degree in Journalism, Communication, Public Relations, Public Affairs and a minimum of ten years of related experience. The ideal candidate must be as comfortable hosting thought-leaders on our nation’s beef farms, ranches and feedyards in remote locations as they are attending high-level influential meetings. Experience in successfully managing multiple projects and priorities at the same time is a must.
Preference will be given to candidates who have a working knowledge of, and/or experience in, the agriculture industry and specifically food production.
Successful Issues Management and Media Relations team members are passionate about spending time with and learning from beef farmers and ranchers, enjoy tackling tough communication challenges (e.g., how to answer the concerns people have about today’s food production), are comfortable navigating ambiguity and know how to build internal stakeholder trust.
Position is based in the Denver, CO, office. Approximately 15% business travel and extended work hours are required.