WHO WE ARE:
Shinesty sells clothing that likes to party. The kind that turn heads and start conversations. We’re growing fast, we’re funded, and our content reaches millions of people every week. We take our work seriously, but not ourselves.
WHAT WE'RE HIRING FOR:
Creative storytelling is crucial to the success of Shinesty's brand. Although our brand is irreverent, we hold ourselves to high standards when it comes to creating content and messaging that is hilarious, engaging, and effective from both entertainment and conversion perspectives.
We're hiring a hilarious, ferociously driven, versatile Creative Director to lead our content marketing. You’ll be responsible for setting creative strategy and vision, leading a team of hungry creators, and managing both the voice and tone of the brand across dozens of product lines. You’ll report directly to the CMO and will work closely with the heads of design and various marketing channels.
WHO'S RIGHT FOR IT:
Our creative team produces a massive amount of content in a highly collaborative, ludicrous-speed environment. The ideal candidate will be able to get to the why behind what drives our products and customers. They will know the ins and outs of social media and various paid and organic marketing channels, nerd out on brand strategy, and get off on testing new ideas and concepts.
They will have a scrappy, blue collar work ethic and won't be afraid to work long hours to accomplish a project. They will never settle. They will love getting their hands dirty to create mindblowing content.
Our company is not for everyone, keep that in mind before applying. But if reading this JD gets you fired up, we want to hear from you.
WHAT YOU'LL DO:
People management: lead a team of hungry creatives from ideation through execution for weekly ad, email, written, video and other creative pushes. This includes giving feedback to continuously improve both the content AND the team.
Help develop and own the creative vision and strategy for the brand
Lead the creation of compelling, entertainment + conversion effective, on-brand content
…for every channel: social, email, organic, on-site, video, etc.
…at every stage in the customer journey: awareness, engagement, consideration, purchase, retention and loyalty
Own the creative process and calendar that consistently delivers excellent content outputs, on time. Run inclusive yet challenging brainstorms that push ideas into the troposphere.
Collaborate with channel managers and merchandisers to accomplish business, channel, and product-specific objectives
Be data-driven, with the ability to adapt strategy by leveraging analytics across all our channels. ABT – Always be testing.
Oversee the voice and tone of the brand, ensuring that every piece of content that goes out the door is consistent and meets brand standards.
Help manage the growth and health of the Shinesty community across all content distribution channels
A deep seeded love for the Shinesty brand and everything it stands for
Passion for branding, storytelling, and producing high-converting content and campaigns.
5+ years of brand and creative experience
Direct people management experience: this role will manage a growing team of creatives including copywriters, video production, photographers, social media content creators and more
Superb communication and team coordination
Ability to prioritize and multi-task on tight timelines.
Ability to deliver clear and concise feedback
Can backup your experience with a strong portfolio
A sense of humor. The easily offended need not apply.
Nice to haves:
Direct-to-consumer, apparel and/or e-commerce brand and marketing management
Personal creator (blog, website, photography, video, etc.)
Working knowledge of creative software (Adobe CS, etc.)
Equity stake in Shinesty
Flexible PTO policy
Dog-friendly office (for other dog + people friendly pups)
Incredible employee discount (at or below cost)
Health Insurance (medical, dental, and vision)
Company provided drinks and snacks
Regular company provided lunches and outings
Central location in one of the best cities on Earth (Boulder…we know we may be biased)
Your choice of new Mac. You will always have the tools you need to do your best work.
Play a massive role in a rapidly growing company
How To Apply
To be considered, submit your application here -> shinesty.com/pages/sign-twirling
Incomplete applications will be mercilessly mocked, then indiscriminately disqualified.