Smartwool – Go Far.  Feel Good.  


Smartwool is a brand that revels in the joys of the outdoors—taking inspiration from our communities to create innovative, refined Merino wool products that bring comfort and confidence to everyday adventures and pro-level pursuits. While we pride ourselves in bringing comfort to the outdoors, we also strive to bring purpose and community to our work through our unique values of openness, inclusivity, advocacy, action, and fun-loving. We balance fulfilling work with group mountain bike rides, ski outings, yoga on the lawn and volunteer days. We want our brand, culture, and products to inspire joyful, spontaneous, and wild moments in the outdoors for everyone, including ourselves and all that want to join. 


Manager, Social Media – Smartwool  

The Smartwool Social & Community Marketing Manager is responsible for building community and amplifying Smartwool’s purpose and values through the day-to-day execution of our social media channels and community-driven marketing tactics. The Manager should have knowledge of and experience with all aspects of social media management, including strategy creation, content, publishing, one-on one consumer engagement, analytics, ambassadors and influencers, and reporting. 


Key Responsibilities: 

  • Manage day-to-day execution across all Smartwool organic social media channels in alignment with overarching consumer engagement and social media strategies. 

  • Develop and execute a monthly multi-channel content calendar for social platforms that supports campaigns and tells the brand story with consistent content and voice. 

  • Monitor and respond to all messages, comments, and tags in a timely fashion to nurture an inclusive community through continuous dialogue and engagement. 

  • Roll out robust community management strategy to engage with consumers, athletes, partners, events, and other VF brands to amplify and curate relevant content. 

  • Support athlete program and manage ambassador and influencer programs and activations to build brand awareness and word-of-mouth, while curating content to use on brand social channels. 

  • Oversee platform growth strategy including paid recommendations per channel to grow our consumer base.  

  • Identify key moments to activate the Smartwool brand across the global cultural community calendar through a mix of content, partnerships, and campaigns 

  • Oversee strategic community projects with various internal and external stakeholders to achieve campaign delivery excellence 

  • With manager oversight, implement a strategic content marketing and community engagement program, focused on creating and distributing valuable, relevant and consistent brand content to attract and retain a clearly defined audience. 

  • Lead organic social media strategy, driving the brand’s reach and roadmap forward with engaging content and creative new tactics.  

  • Analyze and report on performance to provide actionable insights to help inform immediate opportunities as well as longer term strategy. 

  • Use knowledge of best practices by channel and identify new trends and technologies to help evolve social media strategy and grow channels. 

  • Partner closely with the Sr. Manager of Integrated Marketing to ensure that organic and paid social efforts and creative are aligned. 

  • Identify & engage with Smartwool Insider advocates to amplify and curate stories and content. 

  • Be at the cutting edge of understanding internet, social, and meme culture and how to sensitively work within it while maintaining brand goals and values. 

  • Seek out & elevate strategic partnership opportunities with key social platforms to deliver on brand & business goals. 

  • Execute all consumer promotions and giveaways. 



  • 3-5 years of experience in social media marketing, including day-to-day management of multiple channels.  

  • In-depth knowledge of social platforms, trends, and best practices. 

  • Experience analyzing and reporting on social media KPIs. 

  • Superior writing skills within brand voice and style. 

  • Knowledge of legal protocol around social contests, influencers, content usage rights, etc. 

  • Proficiency in digital photography, video editing, content management, and Photoshop and Adobe CS. 

  • Experience with social media management and analytics tools. 

  • Mastery of Microsoft Office Suite: Excel, Word, Outlook and PowerPoint. 

  • Incredibly organized and detail-oriented, with ability to take initiative and be proactive in fast-paced, continually changing environment. 

  • Passion for or prior experience in outdoor/action sports a plus. 


This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. 

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