Summary

YMCA of the Rockies seeks a self-starting, creative Social Media Strategist to lead our digital presence across two family and group conference/retreat centers and Camp Chief Ouray, collectively serving over 250,000 guests annually. Managing a robust social media ecosystem with 100,000+ followers across platforms, this role drives engagement and storytelling through authentic, personality-driven content that connects our mission with diverse audiences.

Description

Description

POSITION SUMMARY: 

YMCA of the Rockies seeks a self-starting, creative Social Media Strategist to lead our digital presence across two family and group conference/retreat centers and Camp Chief Ouray, collectively serving over 250,000 guests annually. Managing a robust social media ecosystem with 100,000+ followers across platforms, this role drives engagement and storytelling through authentic, personality-driven content that connects our mission with diverse audiences. The ideal candidate is a go-getter who thrives without a script—someone equally comfortable behind the camera and in front of it, and who brings both creative instincts and analytical rigor to every campaign. The position requires a data-driven approach to content strategy while maintaining the warm, family-focused voice that defines our brand.

OUR MISSION AND CULTURE:  

We firmly believe in our mission of putting Christian principles into practice through programs, staff, and facilities in an environment that builds a healthy spirit, mind, and body for all. The YMCA of the Rockies staff are key players in helping cultivate an environment of healthy living, youth development, and community impact on our breathtaking properties outside Rocky Mountain National Park. This is a place where nature inspires, and staff lead with heart. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests, and staff. The work of each staff member matters. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other. 

ESSENTIAL FUNCTIONS: 

  • Manages 10+ branded social media accounts across Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and emerging platforms
  • Collaborates with 5+ departments for content generation
  • Develops and executes a comprehensive social media strategy aligned with organizational goals 
  • Creates and manages content calendar delivering 25-40 posts weekly across platforms 
  • Maintains 24-hour response time on all social channels 
  • Manages review sites (Google, Yelp, Facebook, TripAdvisor) with a 2-hour response time for critical feedback 
  • Achieves 10% quarterly engagement growth across platforms
  • Produces original photo/video content optimized for each platform 
  • Manages UGC program with clear guidelines and permissions process 
  • Maintains consistent brand voice across family-friendly content 
  • Curates seasonal content highlighting year-round programming 
  • Partners with influencers and content creators aligned with YMCA values
  • Utilizes Hootsuite, Google Analytics, and native platform analytics 
  • Provides monthly performance reports to leadership 
  • Tracks ROI on paid social campaigns 
  • Manages SEO strategy for social content 
  • Sets and monitors KPIs for engagement, reach, and conversion
  • Serves on the Association Crisis Communications team 
  • Available for on-call crisis  
  • Maintains crisis communication protocols 
  • Provides regular crisis simulation training
  • Leads quarterly social media strategy reviews 
  • Researches and implements emerging platform opportunities 
  • Collaborates on integrated marketing campaigns 
  • Presents strategy updates to board and leadership 
  • Trains staff on social media best practices 
  • Must possess a valid, USA state issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles.  

REQUIREMENTS/QUALIFICATIONS: 

  • Bachelor's degree in Marketing, Communications, or related field 
  • 1-3 years social media management experience 
  • Demonstrated experience with:  
  • Social media management platforms (Hootsuite, Sprout Social) 
  • Analytics tools (Google Analytics, native platform analytics) 
  • Adobe Creative Suite 
  • Video editing software 
  • Paid social advertising platforms 
  • Crisis communications experience 
  • Proven track record of community growth and engagement 
  • Experience managing multiple high-volume social accounts 
  • Strong photography and basic videography skills 

PREFERRED QUALIFICATIONS: 

  • Hospitality/tourism industry experience 
  • Non-profit social media experience 
  • Experience with family-focused content creation 
  • Understanding of mountain/outdoor recreation lifestyle 

GENERAL YMCA OF THE ROCKIES REQUIREMENTS: 

  • Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility, and Faith in all functions. 
  • Uphold the YMCA of the Rockies’ Mission, policies, and programs. 
  • Possess and demonstrate excellent customer service skills, for example, friendly, personable, helpful, patient, and professional. 
  • Support the YMCA of the Rockies safety program. Promote safe work practices and a safe environment for guests, members, and staff. 
  • Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community. 
  • Attend required abuse of risk management training and report suspicious or inappropriate behaviors and policy violations. 
  • Commitment to diversity, equity, inclusion, and antiracism is required. 
  • Support organizational environmental sustainability goals through regular and effective collaboration and communication with sustainability leadership. 
  • Must meet acceptable criminal background check standards. 
  • All other duties as assigned. 

WORK ENVIRONMENT & PHYSICAL DEMANDS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  

  • Occasional lifting of boxes, equipment equal to 30 pounds. 
  • Working in an office environment with a variety of staff from other departments. 
  • Some outdoor presence required for events, photo and video shoots, media coverage. 
  • Flexible schedule and routine required to respond to demands of position. 

 

Note: Employees are held accountable for all duties of this job. 
This job description is not intended to be an exhaustive list of all duties, responsibilities, 
or qualifications associated with the job. 

ADDITIONAL INFORMATION: 

YMCA of the Rockies is a Praesidium-accredited organization. The YMCA of the Rockies hiring process reflects the values and goals of Praesidium and other accredited organizations. For more information regarding Praesidium accreditation, please visit https://www.praesidiuminc.com/.  

Qualifications

COMPENSATION PACKAGE & EMPLOYEE PERKS:

  • Health, dental, and life insurance
  • Generous PTO/Vacation
  • Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
  • Employer owned rental housing may be available nearby – Contact Human Resources for more information
  • YMCA of the Rockies membership
  • Discounted childcare, summer day camp, and summer overnight camp
  • Discounted nights at YMCA of the Rockies lodges for friends & family
  • Ski passes to nearby resorts
  • Free or discounted gear rentals for outdoor adventures
  • View all YMCA of the Rockies employee perks by visiting here
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