Summary

Crocs, Inc. is seeking a qualified individual to join the Americas Digital Commerce team as an Sr. Manager – Digital Marketing, SEO. This role represents a key member of the Crocs, Inc. (Crocs & HEYDUDE) Digital Marketing team, responsible for strategizing, leading all aspects of the implementation of, and analyzing the results of our organic and content strategy.

Description

Overview

Crocs, Inc. is seeking a qualified individual to join the Americas Digital Commerce team as an Sr. Manager – Digital Marketing, SEO. This role represents a key member of the Crocs, Inc. (Crocs & HEYDUDE) Digital Marketing team, responsible for strategizing, leading all aspects of the implementation of, and analyzing the results of our organic and content strategy. This role will provide a distinctive level of subject matter expertise on how to develop and deliver organic content strategies to accelerate consumer acquisition and retention.

What You'll Do

  • Consult with other Crocs, Inc. regions on SEO and content strategy.
  • Collaborate with SEO agency to optimize website; initiate projects to achieve both long and short-term revenue goals
  • Run the intake of SEO content projects and recommendations, prioritize projects by importance, and ensure completion through frequent collaboration with the onsite team.
  • Review technical recommendations from SEO agency and work with technical SEO team to prioritize and implement requests through JIRA ticketing system.
  • Work cross-functionally with UX, CS, and onsite team to consult on proposed site changes, URL changes, page removals, etc.
  • Conduct keyword research to guide SEO agency and internal teams.
  • Work with the greater Digital Marketing team to communicate impact of work & develop strategies, tactics & initiatives necessary to achieve goals.
  • Collaborate with paid search team to ensure harmony between paid and organic results on the SERP.
  • Maintain up-to-date knowledge of standard processes and latest developments in Digital Marketing & Ecommerce.
  • Be organized, fast, accurate and an excellent communicator; work autonomously with minimal oversight.
  • Successfully maintain deadlines, prioritizing projects as needed and communicating any at-risk items.
  • Maintain positive demeanor, be proactive and solution oriented.
  • Develop and maintain quality control checklists and procedures.
  • Coordinate with members from various teams, including Onsite, Merchandising, Global Marketing, Analytics, Operations, and UX/CX.
  • Handle multiple projects at one time.
  • Field special projects and requests as needed

What You'll Bring to the Table

  • Bachelor’s Degree or equivalent experience in Marketing, Communications, Advertising or related field
  • 6+ years of hands-on experience running onsite organic content strategy for a brand. Experience with technical SEO and/or off-page optimizations (e.g. link building) a plus
  • Experience project managing cross-functional teams, driving short or long-term revenue & consumer growth
  • Knowledge for HTML/CSS
  • Familiarity with relevant SEO tools (Search Console, Brightedge, Screaming Frog)
  • Consistent track record to “run the business by the numbers” using Analytics to drive action & optimization
  • Experience quantifying organic search impact, and creating alignment with overall business goals/initiatives
  • Deep understanding of at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.)
  • Experience leading agency partners & using partner feedback to improve performance
  • Strong project management skills with the ability to multi-task and stay organized
  • Excellent communication (both written and verbal) skills
  • Critical thinker with effective critical thinking skills 
  • Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
  • Results oriented. Strives to hit metric-driven goals and searches for the right solutions for Crocs
  • Great teammate with shown ability to work effectively with multiple cross-functional groups

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr. Manager, SEO 

Salary or Pay Range: $115,000-$125,000  

Workplace Persona: Collaborator  

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

This position is eligible to participate in a company incentive program. 

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 

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