Sr. Manager, Sports Marketing

United States
The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives. Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull’s relevant global and national strategies.
  • Establish a rich network and understanding of the regional sports scenes and maintain awareness of emerging sports trends
  • Establish Red Bull as a strong consumer-focused brand by designing and executing a sports program achieving

strong credibility of the product and brand, perfect brand awareness, offering personal experiences to our consumers and adding actuality to our brand by following the global Red Bull sport strategy

  • Identify locally relevant sports (athletes’ or event) stories and help create opportunities to amplify their reach within the region and nationally
  • With Athlete Managers and the National Athlete Marketing team, identify, develop and nurture relationships with local athlete talent
  • Influence and contribute to the annual Region Sports Marketing Business Plan
  • Lead the project management and execution of local Red Bull Sports Marketing events
  • Utilizes knowledge of local sports scenes to inform development of new event concepts
  • Oversee regional Sports Marketing resources to maximize the impact of local events.
  • Support Athlete and Event Managers with executing athlete projects/initiatives and sport events
  • Lead the planning and execution of the Event Vehicle program
  • Contract and manage third party workforce and onsite logistics
  • Manage Event Car program budget and calendar
  • Evaluate requests and ideate on the best use of the assets to ensure highest impact
  • Lead and/or partner with Sales, Event Logistics, and Event and Athlete
  • Marketing Managers to ensure quality planning and execution of all Sports Marketing activities in the region
  • Identify branded and non-branded sports content and stories for our owned and shared media channels


Your areas of knowledge and expertise

that matter most for this role:
  • 5+ years of experience in Marketing, preferably with a focus on sports, athletes, and consumers
  • An understanding of traditional and non-traditional brand marketing strategies
  • A history of thoughtful execution of innovative ideas
  • A knowledge of and a knack for identifying a wide variety of sports trends and scenes on a regional and national level
  • Management of collaborative projects from ideation through planning and execution
  • Large budget management
  • An understanding and working knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
  • A strong ability for effective communications (written, presentation, and share ideas articulately)
  • A history of coaching, leading, and influencing in order to foster a collaborative and creative environment
  • University – Bachelor’s Degree
  • Fluent in English, additional language skills an advantage
  • Travel up to: 25%


Got what it takes?

In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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