Summary

This position works primarily at the Program Support Center Offices but may occasionally work from other BGCMD facilities as necessary. BGCMD employees may work from home one day per week between Tuesday through Thursday. All remote work and other flexible work arrangements must be approved prior to implementation.

Description

Company Description 

At Boys & Girls Clubs of Metro Denver (BGCMD), our mission is more relevant than ever. Our Program Support Center team ensures a strong operational foundation for our Clubs so staff can deliver on our mission every single day.  

When you join Boys & Girls Clubs of Metro Denver, you are part of a talented, mission-driven team that is singularly focused on making sure every child can achieve their greatest potential. We are curious and compassionate, diverse and dedicated, inspired and inspirational. And we love what we do. Come help light the way to big futures for Metro Denver kids and communities. 

 

Job Summary 

The Vice President of Marketing & Communications (VP) is a key member of the leadership team, reporting directly to the CEO. This role is responsible for developing and executing comprehensive marketing, branding, communications, and public relations strategies that enhance Boys & Girls Clubs of Metro Denver’s visibility, strengthen stakeholder engagement, and drive the organization’s mission forward. The VP will work closely with the Corporate Officers Team (CEO, CDO, COO, CHRO, CFO) to align marketing and communication efforts with organizational goals, ensuring a unified and compelling brand presence. 

The VP will lead a high-performing team ensuring consistency in messaging, storytelling, and audience engagement across digital and traditional channels. They will serve as a strategic thought leader, leveraging data-driven insights to optimize outreach efforts, support fundraising initiatives, and engage corporate and community partners. 

Additionally, the VP will play a critical role in brand management, continuously evaluating BGCMD’s impact and refining strategies to position the organization as a leader in youth development and equitable access to after-school programs. This role also involves internal and external communications, including crisis management, media relations, and strategic storytelling to elevate BGCMD’s reputation. 

The VP will foster cross-functional collaboration to integrate marketing with development and program strategies, ensuring alignment across departments. Advocates for diversity, equity, and inclusion (DEI) by thoughtfully incorporating these principles into BGCMD’s messaging and outreach. 

The VP will be a leader in the truest sense: visionary, a builder, innovator, empathetic, and focused on results to enhance and optimize BGCMD’s operations. 

 

Role & Responsibilities 

Executive Leadership 

  • Serves as a critical member of BGCMD’s senior leadership team. Collaborates across the leadership team (CEO, CDO, COO, CHRO and CFO) to facilitate and achieve the vision, mission, and strategic goals of the organization. 

  • Establishes credibility throughout the organization as an effective developer and implementer of solutions to business challenges. 

  • Plays a key role in ensuring BGCMD’s organizational voice reflects our commitment to diversity, equity, and inclusion (DEI) in alignment with our mission and initiatives. 

 

Marketing 

  • Lead the development and execution of a comprehensive long-term marketing strategy that ensures a consistent and compelling BGCMD brand presence, aligns with organizational goals, increases visibility and drives engagement with donors, partners, and the broader community. 

  • Support growth and sustainability initiatives by aligning marketing efforts with development strategies to engage corporate partners, donors, and key stakeholders. 

  • Oversees all digital and traditional marketing channels, public relations, and content creation, ensuring alignment with the BGCMD's mission and objectives to maximize impact and outreach. 

  • Oversees the design, development and distribution of all marketing collateral used to promote the organization’s programs and priorities, including recruitment of youth.  

  • Oversees the design, development, and use of all digital content used to promote the organization’s priorities, which includes program and funding priorities, in collaboration with the CEO and CDO. 

  • Partners with the Resource Development team in the fulfillment of national, regional, and local sponsorship benefits. 

  • Leads and collaborates with the CDO on external relations and annual campaign initiatives. 

  • Leverage data and market research to drive informed decision-making, measure campaign effectiveness, and optimize outreach efforts. 

  • Foster cross-functional collaboration to ensure marketing, development, and program teams work in alignment to maximize impact. 

  • Develop pricing and other budgeting strategies, such as how to acquire and retain customers and manage their data, for marketing or services. 

  • Oversees and evaluates marketing activities and identifies opportunities for continuous quality improvement to drive results. 

 

Brand Management 

  • Utilizes quantitative/qualitive metrics to provide continuous brand evaluation/analysis to define current impact and develop refined brand strategies to ensure BGCMD's identity as a thought leader and pacesetter in providing equitable access in before/after school programs supporting youth development. 

  • Enhances and maintains BGCMD’s brand standards and compliance organization wide. 

  • Leads and provides internal education and training on brand standards, use and compliance.  

 

Communications 

  • Collaborates with the Corporate Officers to drive strategic initiatives, manage crisis communications, and cultivate relationships with media, partners.  

  • Develops strategies and executes internal communications related to major change initiatives, and other strategic communication priorities. 

  • Leads and collaborates with the CHRO on internal communications and change management efforts to keep employees educated, informed, and connected to the mission. 

  • Leads crisis communications with the Crisis Response Team aligned with the Crisis Communications Plan. 

  • Collaborates with the CHRO and DEI Committee to shape and share BGCMD’s DEI-related messaging with internal and external audiences. 

  • Oversees and evaluates communication activities and identifies opportunities for continuous quality improvement to drive results. 

 

Public Relations 

  • Collaborates with the CEO and CDO to plan and execute publicity campaigns. 

  • Enhance public perception and community engagement through strategic media relations, crisis communication planning, and proactive storytelling.  

  • Develops relationships with media organizations and important influencers and solicits positive media placements. 

  • Serves as a designated spokesperson and speaks on behalf of the organization in media interviews as needed. 

  • Tracks campaign success and media coverage. 

 

Team Management 

  • Leads a team by providing support, coaching, and feedback, supervision, and guidance to ensure a high performing team. 

  • Manages team performance with clear performance objectives and enforcement of excellent execution of all initiatives. 

  • Establishes and continuously evaluates the department’s performance metrics, team structure, and annual plans for continuous improvement. 

  • Provides team members with professional and personal growth through ongoing talent management practices including leadership development, skill development, and position-specific articles/books/training. 

 

Minimum Qualifications & Requirements 

  • Bachelor’s degree from a regionally accredited institution of higher learning in marketing, public relations, communications, education, human or social services or a related field of study. 

  • Combination of 8 years of directly related work experience and/or coursework in marketing, public relations, communications, education, human or social services or a related field of work/study. 5 of these years must include serving in a senior management position with supervisory responsibilities. 

  • Candidates may meet the minimum qualifications and requirements by possessing an equivalent combination of education and experience. 

    Preferred Qualifications 

  • Minimum five (5) years of work experience in non-profit agency operations, primarily in marketing with responsibility for communications, including crisis communications, and exposure to resource development strongly preferred. 

  • Excellent internal and external customer service focus. 

  • Proven track record in developing and executing successful marketing campaigns. 

  • Previous supervisory experience including budget and project management. 

  • Multilingual literacy/fluency and/or international experience a plus. 

  • Proficient user of MS Office and Outlook. Experience with RE NXT preferred. 

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