Summary

The Vice President of Marketing leads our marketing efforts, implementing strategic growth plans by developing and executing an integrated marketing strategy informed by the Company's strategic plan and brand positioning goals.

Description

POSITION SUMMARY:

The Vice President of Marketing leads our marketing efforts, implementing strategic growth plans by developing and executing an integrated marketing strategy informed by the Company's strategic plan and brand positioning goals. Executive responsibilities include:

  • Providing marketing support to the Company's four constituents
    1. Franchise Development
    2. Franchise Support
    3. Digital & Specialty Markets Sales
    4. RMCF Corporate
  • Conducting market research, analyzing performance data, measuring campaign effectiveness, and collaborating cross-functionally to ensure alignment with enterprise goals
  • Supporting sales initiatives while maintaining consistent brand messaging, enhancing online engagement through e-commerce and digital marketing initiatives
  • Managing a team of marketing professionals
  • Managing a team of product development professionals
  • Managing external-vendor relationships
  • Managing demand planning and identifying business risks and opportunities
  • Creating an annual budget and managing its implementation
  • Leveraging data analytics to inform decision-making
  • Interfacing with the Company's Investor Relations firm to coordinate press releases and other public facing communications.

KEY RESPONSIBILITIES:

The Vice-President of Marketing will be accountable for and measured against the consistent delivery on the Company's annual strategic and financial goals as follows:

  • Developing and executing an integrated marketing plan
  • Developing and managing the marketing department's budget
  • Implementing the Company's brand strategy and messaging
  • Reporting to the Executive Management team monthly with market research, industry trends, competitor activities, and emerging opportunities
  • Monitoring and analyzing key performance indicators (KPIs)
  • Managing the marketing and creative services team
    • Evaluating employee performance
    • Improving performance while providing training and education
    • Upgrading the team's talent and marketing intelligence
    • Coordinate artwork processes for new items.
  • Managing the product development team
    • Developing innovative products based on franchise and digital customer needs.
    • Developing seasonal product lines and associated marketing campaigns
    • Communicating new product details to the production, customer service, and sales departments as well as to the franchise network
    • Upgrading the team's talent and product development intelligence
  • Managing seasonal marketing calendar
  • Managing e-commerce and digital agency partners
  • Managing external channels relationships
  • Managing account details, new item development, and communication with partners, while supporting inventory planning
  • Managing relationships with our Demand Planning team during the forecast process
  • Identify business risks and opportunities and establish mitigation plans.

Position Requirements

EDUCATION, EXPERIENCE AND SKILLS REQUIRED:

  1. Bachelor’s degree in marketing, business, or a related field
  2. Ten years of experience in marketing leadership
  3. Familiarity with a variety of marketing specific toolsets/software including Meta, Google, Klaviyo, Shopify and other analytics and data tools.
  4. Data-driven mindset with the ability to interpret metrics and make data-backed decisions.
  5. Proficiency in using Excel and other M/S suite products, ADOBE and related marketing software and technology.

Salary: $85,000 to $100,000 with incentive compensation opportunities

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

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